Marketing Strategy Manager

The manager of marketing strategy is responsible for building relationships and serving as the marketing liaison with service line and site leaders across the health system to understand their business needs and objectives. This person will become an expert in understanding the patient journey throughout the health care continuum. The manager will translate service line and site business objectives into system-wide marketing strategies and ultimately actionable and measurable marketing campaigns while working with various marketing channel subject‑matter experts to build integrated marketing plans across channels.

The role provides marketing guidance and support, builds strategic plans and deliverables to ensure the growth of key service lines and sites throughout Atlantic Health, and uses KPI measures to report on campaign results and continuously evolve marketing communications deliverables to meet consumer needs. The manager reports to the senior manager of marketing strategy.

• Manage multiple service line/site relationships across Atlantic Health’s sites of care including hospitals, physicians’ offices, ambulatory care settings
• Provide marketing guidance and planning discussions to service line and site leaders to address short‑term and long‑term business needs to drive growth and awareness
• Collaborate with cross‑channel marketing subject‑matter experts in building integrated marketing plans that address service line/site business needs and objectives
• Understand the patient journeys across the health care continuum and provide guidance to leaders and marketing subject‑matter experts in executing marketing/communication strategies
• Provide expert guidance in understanding Atlantic Health’s demographic, socioeconomic, and competitive landscapes
• Track, measure and report on marketing metrics to monitor effectiveness and meet growth objectives
• Serve as the key marketing liaison between service line/site leaders and senior leadership at Atlantic Health
• Other Duties as assigned

• Bachelor’s Degree in Marketing or Communication. MBA preferred
• Minimum 5 years of relevant job experience
• Experience building omni‑channel marketing plans informed by data and insights with excellent communication/influence skills

At Atlantic Health System, we promise that anyone who enters one of our facilities will receive the highest quality care delivered at the right time, place, and cost. We are headquartered in Morristown, New Jersey and are one of the leading non‑profit health care systems in the nation. Our facilities and sites of care include:

• Morristown Medical Center, Morristown, NJ
• Overlook Medical Center, Summit, NJ
• Newton Medical Center, Newton, NJ
• Chilton Medical Center, Pompton Plains, NJ
• Hackettstown Medical Center, Hackettstown, NJ
• Goryeb Children’s Hospital, Morristown, NJ
• Centra State Healthcare System, Freehold, NJ
• Atlantic Home Care and Hospice
• Atlantic Mobile Health
• Atlantic Rehabilitation

We also have more than 900 community‑based healthcare providers affiliated through Atlantic Medical Group. Atlantic Accountable Care Organization is one of the largest ACOs in the nation, and we are a member of All Spire Health Partners.

• 100 Best Companies to Work For ® and FORTUNE® magazine for 15 years
• Best Places to Work in Healthcare – Modern Healthcare
• 150 Top Places to Work in Healthcare – Becker’s Healthcare
• 100 Accountable Care Organizations to Know – Becker’s Hospital Review
• Best Employers for Workers over 50 – AARP
• Gold‑Level "Well Workplace":
  Wellness Council of America (WELCOA)
• One of the 100 Best Workplaces for “Millennia ls” – Great Place to Work® and FORTUNE® magazine
• One of the 20 Best Workplaces in Health Care – Great Place to Work® and FORTUNE® magazine
• Official Health Care Partner of the New York Jets
• NJ Sustainable Business

Atlantic Health System is at the forefront of medicine, building healthier communities through more than 18,000 team members and 4,800 affiliated physicians. We offer more than 400 sites of care, including eight award‑winning medical centers, and specialize in cardiovascular, cancer, orthopedics, neuroscience, pediatrics, women’s health and rehabilitation…