Director, MarTech Operations- Morristown, NJ​/Hybrid

Crum & Forster Company Overview

Since 2000, Crum & Forster’s Accident & Health division (A&H) has offered a diverse portfolio of specialty insurance and reinsurance products nationwide. We place a strong focus on product development and creative distribution methods, along with excellent client service and support.

In addition to our robust domestic portfolio, which spans both special risk and medical solutions, A&H works on an international basis through various partnerships. Our global capabilities provide our partners with even broader flexibility in underwriting solutions.

The qualities and capabilities of Crum & Forster Accident & Health demonstrate our philosophy of building meaningful, long-term partnerships and our dedication to providing alternative strategies in an ever-changing insurance market.

Information about the Role, Line of Business and Team:

The Director, Marketing Operations role plays a crucial role in helping marketers realize their vision and strategy by designing and implementing technologies that drive efficiency and performance, as well as produce the metrics to tell the marketing story. The team is closely aligned with bottom-line business goals and has an understanding of technology ecosystems and platforms. This enables them to prioritize solutions, articulate business requirements, and collaborate with cross-functional partners to deliver measurable results.

This role will help drive the advancement and execution of marketing technology transformation efforts. The ideal candidate is passionate about marketing AND technology and will become an expert in the data, platforms and processes we use to deliver marketing; balancing tactical and strategic approaches to problem solving and issue resolution. This role will be responsible over-seeing the end-to-end architecture of our Salesforce Marketing Cloud solution, enabling new capabilities with the overarching end-to-end architecture in mind.

What you will do:

• Lead execution of martech projects and integrations end-to-end
• Own the end-to-end architecture of Salesforce Marketing Cloud, ensuring integrations, data governance, and security/compliance standards are met.
• Establish and enforce platform governance, data quality standards, and documentation across digital channels.
• Lead configuration, data model design, and API integrations for Salesforce Marketing Cloud, Salesforce CRM, Sprout Social, Google Analytics, CVent, and allied tools.
• Manage vendor relationships and partner with IT & Security to secure privacy / cybersecurity approvals.
• Oversee continuous platform optimization, ensuring reliability and scalability.
• Develop reusable Journey Builder templates, data extensions, and automation workflows for multi-channel campaigns.
• Provide hands-on support for campaign builds while upskilling teammates through coaching and training.
• Monitor campaign performance; recommend real-time optimizations to improve conversion and engagement KPIs.
• Design and maintain executive dashboards and self-service reporting that surface KPIs, funnel analytics, and ROI.
• Translate campaign data into actionable insights that guide campaign strategies.
• Measure post-implementation performance and champion a culture of ongoing optimization.
• Stakeholder Needs Assessment:
  Collaborate with cross-functional teams to gather requirements and align process design with organizational goals and stakeholder needs. Assist marketing teams by interviewing experts, documenting current processes, identifying inefficiencies, and developing improvement plans.

What You will bring to C&F:

• Proven success architecting and integrating multi-channel marketing stacks (email, social, web, advertising, analytics) at enterprise scale.
• Advanced analytics proficiency: segmentation, analysis, attribution.
• Strong grasp of data privacy regulations (CAN-SPAM, GDPR, CCPA) and cybersecurity best practices.
• Demonstrated ability to lead complex projects, manage cross-functional stakeholders, and influence without authority.
• Superior communication skills—able to translate technical concepts into business value narratives for executive audiences.
• Exceptional organizational skills, attention…