Manager of Digital Marketing Analytics

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Base pay range

$58.56/hr - $103.06/hr

Atlantic Health is seeking a Techno Functional Web & Digital Marketing Manager to lead our digital analytics efforts focused on web performance, consumer behavior, and campaign optimization. This role is pivotal in driving data-informed decisions across marketing, product, and consumer experience teams. The ideal candidate will bring deep expertise in web and consumer experience analytics and possess the technical fluency to collaborate effectively with vendors and internal partners.

• Lead web analytics strategy to uncover insights into consumer behavior, digital journeys, and campaign performance.
• Monitor site performance, user engagement, and conversion metrics to inform optimization efforts.
• Translate complex data into actionable insights for marketing and product teams.
• Ensure tagging, QA, and reporting standards are consistently applied across platforms (e.g., GA4, GTM).

• Manage and mentor one direct report (digital analyst).
• Provide dotted-line leadership to cross-functional internal teams and vendor resources.
• Foster a culture of rigor, innovation, and continuous improvement.
• Build scalable workflows for self-serve ad hoc analysis, recurring reporting, and campaign measurement.

• Collaborate with IT, data engineering, and external vendors to ensure analytics solutions meet business needs.
• Challenge, shape, and validate vendor-recommended & delivered solutions
• Maintain a library of reusable dashboards, queries, and reporting templates.

• Evaluate and implement emerging tools and methodologies (e.g., AI/ML, dbt).
• Champion automation of manual reporting tasks to enable self-serve analytics.
• Drive continuous improvement in reporting latency, accuracy, and usability.

Required

Skills & Experience:

• 6+ years of experience in digital marketing analytics, with at least 2 years in a leadership role.
• Expertise in GA4, Power BI, SQL, Looker / Looker Studio, Google Search Console, and web analytics platforms.
• Strong understanding of consumer journey analysis and campaign performance measurement.
• Experience integrating & consolidating data from multiple sources (CRM, EHR, media platforms, etc.).
• Excellent communication, project management, and stakeholder management skills.

Preferred Qualifications:

• Experience with Salesforce Data Cloud, Big Query, and dbt.
• Familiarity with tagging frameworks (GTM, Adobe Launch) and digital privacy regulation to ensure HIPAA compliance in digital tracking
• Background in healthcare or other regulated industries.

• Web and consumer analytics drive actionable insights and digital optimization.
• Business users can self-serve insights through intuitive dashboards and align on analytics projects, priorities, and requests.
• Digital reporting & relevant adjacent systems are integrated, automated, and aligned across the organization.
• Strategic decisions are consistently informed by trusted, high-quality data.

Atlantic Health System is committed to delivering high-quality care at the right time and cost. We employ more than 20,000 team members across multiple facilities in New Jersey and are a leading non-profit health care system. Our sites include Morristown Medical Center, Overlook Medical Center, Newton Medical Center, and others.

Atlantic Health System, Inc. is an equal employment opportunity employer and federal contractor or subcontractor and abides by applicable laws to protect applicants and employees from discrimination in hiring, promotion, discharge, pay, fringe benefits, job training, classification, referral, and other aspects of employment, on the basis of race, color, religion, sex (including pregnancy, gender identity and sexual orientation), national origin, citizenship status, disability, age, genetics, or veteran status.

• Seniority level:
  Mid-Senior level
• Employment type:
  
  Full-time
• Job function:
  Marketing and Sales
• Industries:
  Hospitals and Health Care

Note:

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