Director, External Marketing- Morristown, NJ​/Hybrid

Crum & Forster Company Overview

Since 2000, Crum & Forster’s Accident & Health division (A&H) has offered a diverse portfolio of specialty insurance and reinsurance products nationwide. We place a strong focus on product development and creative distribution methods, along with excellent client service and support.

In addition to our robust domestic portfolio, which spans both special risk and medical solutions, A&H works on an international basis through various partnerships.

Our global capabilities provide our partners with even broader flexibility in underwriting solutions.

The qualities and capabilities of Crum & Forster Accident & Health demonstrate our philosophy of building meaningful, long-term partnerships and our dedication to providing alternative strategies in an ever-changing insurance market.

Information about the Role, Line of Business and Team:

Under the direction of the Vice President of Marketing, this role helps create and deliver impactful and creative marketing solutions to promote the C&F’s broad range of specialty insurance products.

What you will do:

• Collaborate with others on the External Marketing team and the broader C&F Marketing Communications team to ensure leverage of our Connected Marketing approach
• Proactively develop and execute comprehensive, data-driven external marketing and communication strategies focused on driving growth, awareness and engagement for multiple channels including digital, social media and event-based marketing
• Work closely with the Division Marketing Partners to develop and execute elements of strategic and integrated marketing campaigns and materials, with content channels including brochures, webpages, emails, social posts, advertising, thought leadership, trade shows/events, infographics and videos
• As needed, direct freelance designers, writers or external marketing agencies on specific project to ensure deliverables meet objectives and stay on budget
• Participate in regular outreach sessions with P&C and A&H business leadership to understand key strategies and proactively contribute to C&F marketing outreach, market awareness and visibility
• Copy edit/proof, improve, and maintain product- and value proposition-specific messaging and content to help achieve our business goals and to maintain consistent voice and representation across channels
• Ensure brand compliance
• Bring new ideas, new channels and tools to the table for consideration, especially in support of enhancing and expanding our digital marketing efforts
• Use market, client, and industry insights to inform content development and refine execution
• Track and measure effectiveness of marketing efforts in driving sales and recommend adjustments to strategies to maximize ROI
• Facilitate business, legal and brand approval for content
• Support speaking/presentation/storytelling opportunities across a team of Subject Matter Experts
• Other duties as assigned

What YOU will bring to C&F:

• Outstanding writing and editing skills, with the ability to adapt writing to a variety of channels including digital, social, web, email and print
• Excellent organizational skills
• Strong ability to problem-solve, with the ability to work effectively and efficiently with a team as well as independently in a deadline-driven environment
• Excellent communication and interpersonal skills

Requirements:

• Bachelor's degree in English, PR, Journalism, Marketing, Business or related field (or equivalent experience)
• 10+ years’ experience in marketing & communications
• Insurance industry knowledge (P&C and/or A&H) required
• Proficient in Microsoft Office (Word, Excel, PowerPoint, Outlook)
• Campaign creation and management experience with social media platforms/content development and measurement
• Experience with improving SEO results

• Competitive compensation package
• Generous 401K employer match
• Employee Stock Purchase plan with employer matching
• Generous Paid Time Off
• Excellent benefits that go beyond health, dental & vision. Our programs are focused on your whole family’s wellness, including your physical, mental and financial wellbeing
• A core C&F tenet is owning your career development, so we provide a wealth of ways for you to keep learning, including tuition reimbursement, industry-related certifications and professional training to keep you progressing on your chosen path
• A dynamic, ambitious, fun and exciting work environment
• We believe you do well by doing good and want to encourage a spirit of social and community responsibility, matching donation program, volunteer opportunities, and an employee-driven corporate giving program that lets you participate and support your community

At C&F you will BELONG

If you require special accommodations, please let us know. We are committed to equal employment opportunity and welcome everyone regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. If you require special…