Marketing Manager- Morristown, NJ​/Hybrid

Crum & Forster Company Overview

Crum & Forster (C&F), with a proud history dating to 1822, provides specialty and standard commercial lines insurance products through our admitted and surplus lines insurance companies. C&F enjoys a financial strength rating of "A" (Excellent) by AM Best and is proud of our superior customer service platform. Our claims and risk engineering services are recognized as among the best in the industry.

Our most valuable asset is our people: more than 2000 employees in locations throughout the United States. The company is increasingly winning recognition as a great place to work, earning several workplace and wellness awards, including the 2024 Great Place to Work Award for our employee-first focus and our steadfast commitment to diversity, equity and Inclusion.

C&F is part of Fairfax Financial Holdings, a global, billion dollar organization.

For more information about Crum & Forster, please visit our website:

Information about the Role, Line of Business and Team:

Under the direction of the Vice President of Marketing, this role helps create and deliver impactful and creative marketing solutions to promote the C&F’s broad range of specialty insurance products.

What you will do:

• Collaborate with others on the External Marketing team and the broader C&F Marketing Communications team to ensure leverage of our Connected Marketing approach
• Proactively support external marketing and communication strategies for multiple divisions and profit centers focused on driving growth, awareness and engagement
• Work closely with the Marketing Team and Division Marketing Partners to develop and execute elements of strategic and integrated marketing campaigns and materials, with content channels including brochures, webpages, emails, social posts, advertising, thought leadership, trade shows/events, infographics and videos
• Participate in regular outreach sessions with P&C and A&H business leadership to understand key strategies and proactively contribute to C&F marketing outreach, market awareness and visibility
• Copy edit/proof, improve, and maintain product- and value proposition-specific messaging and content to help achieve our business goals and to maintain consistent voice and representation across channels
• Bring new ideas, new channels and tools to the table for consideration, especially in support of digital marketing
• Use team, client, and industry insights to inform content development and refine execution
• Help track and measure effectiveness of marketing efforts in driving sales and recommend adjustments to strategies to maximize ROI
• Help facilitate business, legal and brand approval for content
• Support speaking/presentation/storytelling opportunities across a team of Subject Matter Experts
• Manage a master calendar of external marketing activities
• Other duties as assigned

What YOU will bring to C&F:

• Outstanding writing and editing skills, with the ability to adapt writing to a variety of channels including social, web, email and print collateral
• Excellent organizational skills
• Strong ability to problem-solve, with the ability to work effectively and efficiently with a team as well as independently in a deadline-driven environment
• Excellent communication and interpersonal skills

Requirements:

• Bachelor's degree in English, PR, Journalism, Marketing, Business or related field (or equivalent experience)
• 6+ years’ experience in marketing & communications
• Insurance industry knowledge (P&C) strongly desired
• Proficient in Microsoft Office (Word, Excel, PowerPoint, Outlook), experience with social media platforms, SEO measurement and content development, experience with Adobe Creative Suite

• Competitive compensation package
• Generous 401K employer match
• Employee Stock Purchase plan with employer matching
• Generous Paid Time Off
• Excellent benefits that go beyond health, dental & vision. Our programs are focused on your whole family’s wellness, including your physical, mental and financial wellbeing
• A core C&F tenet is owning your career development, so we provide a wealth of ways for you to keep learning, including tuition reimbursement, industry-related certifications and…