VP, Marketing - Morristown, NJ​/Hybrid

Crum & Forster Company Overview

Crum & Forster (C&F), with a proud history dating to 1822, provides specialty and standard commercial lines insurance products through our admitted and surplus lines insurance companies. C&F enjoys a financial strength rating of "A" (Excellent) by AM Best and is proud of our superior customer service platform. Our claims and risk engineering services are recognized as among the best in the industry.

Our most valuable asset is our people: more than 2000 employees in locations throughout the United States. The company is increasingly winning recognition as a great place to work, earning several workplace and wellness awards, including the 2024 Great Place to Work Award for our employee-first focus and our steadfast commitment to diversity, equity and Inclusion.

C&F is part of Fairfax Financial Holdings, a global, billion dollar organization.

For more information about Crum & Forster, please visit our website:

Information about the Role, Line of Business and Team:

The VP, Marketing role leads C&F’s marketing function, collaborating with multiple divisions, business unit leaders and other business/product representatives across C&F to develop and execute external marketing and communications strategies that support business objectives and strategies. The role is responsible for maintaining a consistent voice and positioning of marketing collateral, presentations, articles, and website content with a focus on raising brand awareness, cultivating broker and client relationships and delivering measurable ROI.

This role is an integral leader on the broader Marketing and Corporate Communications team, both leading and collaborating across the functionally organized team.

What you will do:

• Pro-actively lead external marketing and communication strategy, including campaign development and execution, strategic messaging development, content refresh and identifying/putting new marketing ideas into practice that will move the business needle
• Build positive partnerships with multiple division and profit center leaders
• Serve on the leadership team of the Corporate Marketing & Communications team, acting as a conduit to the team and the business leaders, pro-actively participate in strategic planning and pointing out where the team can support the business strategies
• Manage a team of marketers, including design and video experts, and multiple vendors
• Routinely provide input on cross-department matters, share marketing success stories and promote new marketing opportunities or areas of improvement with division and profit center leaders
• Coordinate with the Head of PR to develop & execute media & PR strategies, connect leaders with the corporate communications team to establish C&F in strategic areas of expertise and position various experts or leaders for (self) publication and dissemination, and link to meaningful-ROI campaign activity
• Collaborate with Events & Sponsorship team to deliver best-in-class, branded events
• Maintain C&F’s websites in coordination with the AVP – Website Leader to keep content current and compliant with a focus on highlighting relevant employee and market stories, coordinating with social media amplification and thought leadership and other PR activities, collaborating on digital (and cross channel) campaigns
• Partner with teams across the organization to co-create, amplify, and elevate messages and achieve goals and strategic initiatives; key author of C&F’s brand and value messaging
• Conduct regular outreach sessions with business leadership to understand key strategies and proactively contribute to C&F and division marketing outreach and market awareness and visibility
• Bring new ideas, new channels and tools to the business for consideration, especially in support of digital marketing
• Maintain campaign metrics and employ metric driven decision-making for continuous improvement
• Develop materials, collateral and channels for both marketing and sales outreach and multi-channel distribution
• Copy edit collateral to maintain consistent voice and representation across channels
• Work cross-functionally to establish where various divisions or profit centers need…