Director, HCP Marketing

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Alfasigma is a privately held global healthcare company founded over 75 years ago in Italy, where it remains headquartered today in Bologna and Milan. The Group operates in over 100 markets spanning Europe and the Americas, Asia, and Africa.

Over the past several years, we have embarked on a transformative journey to become a truly global innovative healthcare company with a leading focus on Gastrointestinal (GI) health. Through significant growth, strategic acquisitions, portfolio expansion, and increased investment in specialty and rare disease, we are building a stronger platform for long‑term success.

But our journey is far from complete.

As we continue to grow, we are seeking a Director, HCP Marketing to join the LYNAVOY US Marketing Team. LYNAVOY is the first and only therapy specifically indicated for cholestatic pruritus in Primary Biliary Cholangitis (PBC), a rare liver disease.

Reporting to the Executive Director, HCP Marketing & Brand Strategy, this individual will be responsible for leading HCP marketing strategy, promotion, customer engagement, and omnichannel activation to drive brand growth, support appropriate patient identification, and improve customer engagement. This role will serve as a key commercial leader responsible for translating brand strategy into impactful HCP initiatives across personal and non‑personal channels.

This is a hybrid position based out of our Morristown, NJ office.

This role is ideal for a strategic and execution-oriented marketer who thrives at the intersection of brand strategy, customer engagement, and commercial execution. The Director, HCP Marketing will be accountable for developing and executing HCP marketing strategies focused on HCP promotion, customer engagement, and omnichannel strategy for the LYNAVOY brand.

Reporting to Executive Director, HCP Marketing, this position will lead development of HCP promotional strategy, messaging, campaigns, field‑facing resources, and tactical plans while partnering closely with Sales, Medical Affairs, Market Access, Commercial Operations, Analytics, and Training. In addition, the role will drive HCP omnichannel strategy, customer journey design, channel planning, and performance measurement to ensure an integrated and coordinated customer experience across all touchpoints.

Success in this role requires strong commercial acumen, customer‑centric thinking, analytical rigor, cross‑functional leadership, and the ability to convert insights into action that drives measurable business results.

• Lead execution of HCP marketing tactics aligned with brand objectives, growth priorities, and customer needs.
• Develop HCP segmentation, targeting, positioning, and promotional strategies to maximize customer engagement and business impact.
• Lead development and pull through of HCP messaging, promotional campaigns, field‑facing materials, customer engagement tools, and sales force resources.
• Partner closely with Sales Leadership to ensure effective execution of brand strategy and alignment between marketing initiatives and field activities.
• Gather and synthesize customer insights, market research, competitive intelligence, field feedback, and performance data to refine strategy and optimize execution.
• Identify opportunities to improve customer engagement and address barriers throughout the treatment journey.
• Lead agency partners supporting HCP marketing strategy, creative development, campaign execution, and promotional initiatives and manage AOR budget for HCP.
• Support annual brand planning, business reviews, and POA meetings.
• Translate LYNAVOY brand strategy into integrated HCP tactical plans that…