Associate Director, Heplisav B

Associate Director, Heplisav B

Morristown, NJ

At Sanofi, we chase the miracles of science to improve people's lives. We are a global biopharmaceutical company focused on human health, and we prevent illness with vaccines, provide innovative treatments to fight pain and ease suffering, and stand on the side of patients and their families to support them in their journey. We believe that science has the power to transform lives — and we are committed to making that transformation a reality for patients around the world.

Join the team protecting half a billion lives every year with next-gen science, mRNA innovation, and AI-driven breakthroughs. In Vaccines, you’ll help advance prevention on a global scale - and shape the future of immunization.

We’re an R&D-driven, AI-powered biopharma company committed to improving people’s lives and delivering compelling growth. Our deep understanding of the immune system and innovative pipeline – enables us to invent medicines and vaccines that treat and protect millions of people around the world. Together, we chase the miracles of science to improve lives.

We're looking for an Associate Director, Heplisav B to own the marketing engine powering the brand. Working closely with franchise leadership, this person will translate strategic direction into a sharp marketing strategy — identifying the customer segments and stakeholders that matter most, building insights from those audiences, and shaping the messaging, creative, and tactical execution plans that bring the brand to life across HCP, consumer, health systems, retail, channel, and more.

This is a true partnership role: you'll bring independent thinking and marketing expertise to the table, while also owning the agency relationship and promotional budget that make great execution possible.

• Develop and evolve brand messaging, positioning, and creative platforms for HEPLISAV-B across HCP, consumer, IDN, and pharmacist audiences
• Build and present marketing strategy and tactical execution plans, translating strategic direction into concrete creative and channel plans
• Monitor performance and recommend changes to creative, execution, or channel strategy based on key data and qualitative insights

• Lead development of tactical marketing assets — including sales aids, digital content, , banner/display advertising, email, and congress/convention materials
• Lead and optimize end-to-end execution across personal and non-personal promotion for all stakeholders
• Own the non-personal promotion channel mix (digital, programmatic, email, website) and optimize spend allocation based on performance

• Manage agency partner(s) day-to-day, including briefing, creative development, timeline management, and quality control, to deliver best-in-class marketing execution
• Own and manage the agency/promotional budget, ensuring efficient allocation and strong ROI across creative and media investments

• Act as field integration lead, ensuring sales teams are confident and equipped in selling HEPLISAV-B; propose execution strategies needed for success
• Collaborate with segment leads and market access to optimize HEPLISAV-B uptake in the market
• Partner with cross-functional colleagues (market access, sales, finance, portfolio marketing, franchise marketing, and health systems marketing) to identify growth opportunities and ensure end-to-end execution

• Oversee and be accountable for the internal legal, regulatory, and medical review process for promotional materials
• Support governance meetings, including summits,…