Senior Director, HCP Marketing — Flu portfolio; Fluzone HD, Fluzone SD, Flublok

Location:

Morristown, NJ

Lead U.S. HCP marketing for Sanofi flu vaccines portfolio Fluzone, Fluzone High-Dose, Flublok) positioning each product within the broader U.S. vaccines portfolio. This is not a single-product role: you will navigate a complex, competitive and evolving market, where portfolio positioning drives revenue. You will own sales-force engagement, end-to-end NPP and omnichannel performance, precision-targeted customer engagement, and health-system/account activation translating strategy into adoption, standardization, and sustained utilization.

You will manage a team of marketers, ranging from Associate Director to Product Manager, orchestrate agencies/third parties, and serve as a central leader across work streams. Reports to the U.S. Head of Flu franchise. Join the team protecting half a billion lives every year with next-gen science, mRNA innovation, and AI driven breakthroughs. In Vaccines, you’ll help advance prevention on a global scale - and shape the future of immunization.

We’re an R&D-driven, AI-powered biopharma company committed to improving people’s lives and delivering compelling growth. Our deep understanding of the immune system – and innovative pipeline – enables us to invent medicines and vaccines that treat and protect millions of people around the world. Together, we chase the miracles of science to improve people’s lives.

• Sales force execution:
  Primary liaison to four distinct sales teams, set field engagement model, content sequencing, field/NPP orchestration, and KPIs; deliver field‑ready tools and trainings; drive account-level activation across two distinct moments, pre-book execution and in-season activation, each with its own call to action and tactics (e.g., EHR/health-maintenance prompts during flu season)
• Own NPP & omnichannel:
  Lead media planning, channel mix, creative, measurement, optimization, and precision engagement strategies; build full‑funnel KPIs; run weekly performance governance; reallocate spend dynamically by region/segment; deploy precision marketing approaches to maximize reach and engagement across customer segments beyond available field capacity.
• Brand & content leadership:
  Convert insights (ATU, VCR drop-off, EHR signals, field intel) into clear value propositions, personalized customer journeys, and disciplined messaging across pediatric and adult practices/health systems. Lead market research initiatives, informed by but separate from these insights
• Agency/partner leadership:
  Manage a multi‑agency ecosystem (no single agency of record) spanning creative, media, martech, analytics and data partners; direct each with tight briefs/SOWs/SLAs and understand how they intersect with strategy and tactics across all four sales teams. Ensure on‑time, on‑budget delivery and measurable ROI.
• Cross‑functional & global:
  Align Sales, Market Access, Medical/HEOR, Analytics, Supply, Training, Communications, Legal, Regulatory and Compliance; serve as U.S. point person with Global Marketing; integrate latest evidence into compliant storytelling.
• People leadership:
  Lead and develop a high‑performing team with a range of levels and skill sets; raise talent density; set clear OKRs; foster a culture of accountability, inclusion, and P&L ownership.
• Performance & governance:
  Own targets, dashboards, and leadership presentations and readouts; manage advertising and promotion /NPP budgets; ensure RC/MLR readiness and full compliance. Accountable for meeting or exceeding brand and financial targets by fiscal and seasonal year‑end, using analytics to identify leakage and deploying rapid corrective HCP interventions;…