Sr​/Executive Director, HCP Marketing Lead

At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where 'Health for all Hunger for none’ is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining ‘impossible’. There are so many reasons to join us.

If you’re hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there’s only one choice.

Sr. / Executive Director, HCP Marketing Lead

Bayer is committed to delivering Health for All by advancing a portfolio of innovative treatments. The company has the passion and determination to develop and commercialize medicines that help improve patients’ lives. One of our key late-stage pipeline assets, Asundexian, is an oral Factor XIa inhibitor (anti-thrombotic), and is being developed as a potential treatment for secondary stroke prevention in patients who have experienced a non-cardio-embolic ischemic stroke.

The Executive Director, Health Care Professional (HCP) Marketing, Asundexian, is an exciting opportunity for a high-energy individual interested in launching and accelerating the growth of Asundexian. The Executive Director of Marketing will be responsible for shaping and executing the brand strategy to ensure successful U.S. launch readiness and long-term adoption. This leader will focus on driving the strategy and launch excellence needed to create outstanding HCP engagement while developing tailored initiatives and communications focused on addressing the unmet need in secondary stroke prevention.

This role will leverage strategic marketing prowess, executional excellence, and an entrepreneurial spirit to drive brand sales and market share.

This position is a Whippany, NJ Headquartered opening. Candidate's must be able to work out of the Whippany, NJ office weekly.

• Leveraging data-driven insights to develop the brand strategy, including core branding, positioning, messaging, campaign and go-to-market models tailored to physicians treating secondary stroke;
• Developing and leading brand and investment plan for the marketing team;
• Partnering with business insights team to set the future direction for insight generation and strategy development; monitoring product strategy success and adjusting accordingly;
• Staying ahead of market trends to build innovative solutions that address or preempt customer needs;
• Galvanizing complex matrix teams and leading agency relationships to flawlessly execute tactics on strategy, time, and budget;
• Partnering with Customer Engagement Teams, Market Access, Medical/HEOR, Digital/Media Center of Excellence and leading cross-functional projects to drive brand goals;
• Cultivating relationships with thought leaders, key customers, and professional organizations;
• Representing Marketing on Promotional Review Team;
• Providing an environment that fosters learning, open communication, teamwork, and fun to maintain and expand our high-performing team.

• Global and U.S. brand teams
• Customer engagement/sales leaders and broader team
• Finance business partner
• Business insights and analytics team
• Regulatory, medical and legal teams
• Market access
• Advocacy relations
• Business insights and analytics team
• Digital strategy and operations team
• External agency partners

Bayer seeks a candidate who possesses the following:

• BA/BS Degree;
• Extensive background within the pharmaceutical Industry leading and/or managing teams;
• High-performing Health Care Professional (HCP) Marketer with expertise creating, leading, and implementing innovative strategies in complex matrix organizations;
• Personal conviction, drive for results, and ability to lead and deliver through others;
• Proven ability to use analytical skills and critical thinking to diagnose business issues and incorporate into development or adjustment of marketing plans to achieve business results in a self-directed manner;
• Experience creating, leading and implementing innovative strategies;
• Significan…