Web Content Writer - Marketing Technology

Description

Become part of an inclusive organization with over 40,000 teammates, whose mission is to improve the health and well-being of the unique communities we serve.

At UNC Health, our web content writers create engaging and patient-friendly content for numerous health system websites. As part of the marketing and communications department, writers work with subject matter experts across the organization to represent our locations, services, providers and mission on our system and entity sites.

Our original web content speaks primarily to patients with the goals of sharing all that UNC Health offers and helping people make decisions about their health and well-being. Content on our sites must be:

• Scannable, accessible and accurate
• Optimized for AI search and SEO
• Patient-focused in service to the people of North Carolina

Collaboration is an expectation for our web content writers, including:

• Within the web content team to maintain internal drafting, review and revision processes (including alignment with our style guide and AP Style), as well as coordinating efforts to complete large web content projects
• With the marketing technology team to plan for a successful transition from written draft to published page
• With stakeholders and SMEs to understand content requests and goals and to gather information with a customer service mindset
• With the greater marketing and communications team to better understand consumer insights, brand requirements and marketing objectives
• In addition to being an exceptional and detail-oriented writer with a passion for the craft, you'll also need to be able to:
• Apply best practices for SEO and AI optimization
• Fact-check your writing to ensure accuracy
• Apply brand voice guidelines
• Manage multiple projects simultaneously, with varying timelines and requirements
• Embrace a culture of psychological safety and open communication

Applicants are encouraged to include a cover letter and writing samples or portfolio link to demonstrate their interest in the position and the strength of their writing experience. Healthcare writing experience preferred but not required.

• Education Requirements: Bachelor's degree in related field
• Licensure/Certification Requirements:
• Professional Experience Requirements: Requires three (3) years of content writing experience
• Knowledge/Skills/and Abilities Requirements: Exceptional writing and communication skills; highly detail oriented; experience with content management systems (Geonetric Vital Site a plus); ability to effectively prioritize multiple projects and meet deadlines; strong customer service focus and ability to partner with internal and external stakeholders; working knowledge of keyword research and basic SEO principles; experience implementing editorial guidelines for specific platforms and audiences;
  
  editing for style; proofreading for grammar and fact checking; research; SEO/keyword research.

Legal

Employer:

NCHEALTH

Entity:
Shared Services

Organization Unit:
Marketing Technology

Work Type:
Full Time

Standard Hours Per Week: 40.00

Salary Range: $26.59 - $38.23 per hour (Hiring Range)

Pay offers are determined by experience and internal equity

Work Assignment Type:
Hybrid

Work Schedule:

Day Job

Location of Job: US:

NC:

Morrisville

Exempt From Overtime:
Exempt:
Yes

This position is employed by NC Health (Rex Healthcare, Inc., d/b/a NC Health), a private, fully‑owned subsidiary of UNC Health Care System, in a department that provides shared services to operations across UNC Health Care; except that, if you are currently a UNCHCS State employee already working in a designated shared services department, you may remain a UNCHCS State employee if selected for this job.

Qualified applicants will be considered without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

UNC Health makes reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as applicants and employees with disabilities. All interested applicants are invited to apply for career opportunities. Please email applicant.accommodations.edu if you need a reasonable accommodation to search and/or to apply for a career opportunity.