DSO Marketing Lead, Global

At Align Technology, we are transforming smiles and changing lives through innovation. As the global leader in clear aligner therapy with Invisalign®, and pioneers in digital dentistry through iTero® and exocad®, we are redefining the future of oral health. Our commitment to clinical excellence, cutting‑edge 3D printing technology, and global reach positions us at the forefront of the dental industry.

The Global Marketing Leader for DSOs will lead the development and execution of global marketing strategies and campaigns to support innovation launches and corporate account growth. This role will craft global assets, coordinate localization, manage creative agencies, and ensure seamless go‑to‑market (GTM) execution across regions. The ideal candidate will have strong expertise in marketing strategy, campaign development, and cross‑functional collaboration in a global, matrixed environment.

This role is pivotal in supporting the adoption of the Align Digital Platform, accelerating Invisalign and iTero growth, and strengthening long‑term strategic partnerships with large‑scale dental organizations.

• Innovation Launch Development & Execution
• Identify and capitalize on market trends, data insights, and competitive dynamics to refine go‑to‑market strategies and prioritize high‑impact opportunities.
• Lead planning and execution of global innovation launches for corporate accounts. Ensure alignment with regional teams for successful implementation.
• Global Marketing Asset Development
• Craft global launch materials and assets for regional adaptation.
• Develop scalable marketing toolkits, templates, and content programs that empower DSO partners to drive consistent and effective regional execution.
• Go‑To‑Market (GTM) Strategy
• Develop comprehensive GTM strategies for corporate account initiatives. Define media plans to support campaigns and maximize reach.
• Partner with Global Channel Marketing Leads to integrate DSOs and Special Markets into Align’s GP, Ortho, and Consumer growth journeys.
• Campaign Development & Agency Management
• Create global campaigns and marketing materials for regional use. Ensure consistency in messaging and branding across all markets.
• Manage creative agency relationships and oversee development of marketing assets. Ensure timely delivery and quality of creative work.
• Pricing & Margin Coordination
• Coordinate pricing strategies and gross margin (GM) corridors with commercial teams.
• Align with finance and regional stakeholders to maintain profitability.
• Training & Development
• Develop sales training materials for internal teams to support product launches.
• Create Customer Care training materials to ensure exceptional post‑sale support.
• Co‑create education, activation, and communication programs that support doctor onboarding, digital workflow adoption, and enhanced patient engagement within DSOs.
• Represent Align at key industry events, summits, and thought leadership forums relevant to DSOs and Group Practices.

We’re looking for a commercially minded marketing leader who thrives in a fast‑paced, innovation‑driven environment. You are passionate about building strategic partnerships and delivering measurable results in complex, multi‑channel settings.

• Experience in B2B or healthcare marketing, preferably within dental, medtech, or pharma in multi‑channel commercial environments.
• Strong strategic and analytical skills, with the ability to translate business priorities into impactful marketing programs.
• Proven track record in managing global campaigns and innovation launches.
• Demonstrated success in partnership marketing, customer engagement, and digital transformation initiatives.
• Strong understanding of GTM strategies, media planning, and agency management.
• Understanding of data‑driven / insights marketing and a value‑driven approach.
• Excellent relationship building, communication, stakeholder management, and influencing skills, able to operate effectively in a matrix organization.
• Highly collaborative & growth mindset, with a balance of strategic vision and operational execution.
• Bachelor’s degree in Marketing, Business, or related field; MBA preferred.
• 10+ years of…