Sr. Campaign Specialist

Lenovo North America Marketing is seeking a highly motivated Sr. Campaign Specialist to join our Solutions & Services Group (SSG) marketing team. This role is responsible for planning and executing integrated, multi‑channel marketing campaigns that drive awareness, demand, and pipeline growth across Lenovo's core SSG portfolio—including AI Services, Digital Workplace Solutions (DWS), Tru Scale, and Sustainability.

This role requires a high‑energy, execution‑focused marketer who thrives in a fast‑paced, highly collaborative environment and can confidently lead campaigns from concept through execution, measurement, and optimization. The successful candidate will serve as a key driver of SSG‑led campaigns and a strong collaborator/contributor to One Lenovo campaigns, working closely with Worldwide (WW) marketing teams, North America field and segment marketing, alliance partners (including NVIDIA), and functional marketing teams to deliver measurable business impact.

This is an exciting opportunity for a proactive, results‑oriented marketer who is passionate about turning strategy into action, driving alignment across teams, and delivering campaigns that produce real outcomes.

Campaign Planning and Execution

• Proactively plan and execute multi‑channel marketing campaigns to drive awareness, lead generation, and pipeline growth across the SSG portfolio.
• Develop detailed campaign briefs, define audience segments, establish measurable goals, and execute integrated strategies across digital, email, social, events, and other key channels.
• Translate SSG solution messaging into customer‑focused campaign tactics aligned to buyer needs and sales priorities across SMB, Corporate, and Public Sector audiences.

Cross‑Functional & One Lenovo Collaboration

• Serve as a core execution lead for SSG and One Lenovo campaigns, collaborating closely with:
  • WW SSG Marketing
  • North America Field and Segment Marketing
  • Alliance teams (e.g., NVIDIA)
  • Demand Strategy & Activation, Brand, Events, Channel, Lead Development, and agency partners
• Ensure campaign messaging, targeting, and execution are aligned across stakeholders and channels, following best practices and contributing to a cohesive marketing ecosystem.
• Proactively integrate SSG offerings into broader solution and segment‑led campaigns to maximize reach and relevance.

Budget Management and Marketing Governance

• Own the end‑to‑end marketing governance process, including:
  • Scoping and validating statements of work (SOWs)
  • Initiating and tracking purchase orders
  • Approving invoices based on proof of execution
  • Managing alliance partner reimbursement processes
• Track marketing spend against campaign performance, ensuring budgets are aligned to priorities and deliver maximum ROI.
• Support accurate documentation, compliance, and reporting in accordance with internal Lenovo processes and partner requirements.

Performance Tracking, Optimization, and Reporting

• Define and track clear KPIs at the tactic, campaign, and portfolio level, aligned to internal performance metrics and alliance reporting needs.
• Own lead source code creation and management for SSG‑led and SSG‑funded campaigns to ensure accurate attribution and reporting.
• Monitor campaign performance using tools such as Domo, delivering actionable insights to optimize results in real time.
• Provide consistent, data‑driven reporting to SSG North America and Worldwide Marketing leadership, highlighting results, learnings, and recommendations for future campaigns.

• Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience).
• 3+ years of B2B marketing campaign experience
  , ideally in technology, IT solutions, or services.
• Proven experience executing integrated, multi‑channel campaigns aligned to the buyer's journey.

• Strong project management and organizational skills with excellent attention to detail.
• Ability to confidently collaborate across global, regional, and functional teams, as well as with external agencies and alliance partners.
• Analytical mindset with experience translating performance data into clear, actionable insights.
• Experience working with alliance…