Account Development Representative

Description

The Account Development Representative is responsible for proactively identifying, engaging, and qualifying prospective customers to support Syneos Health's business development strategy. Serving as a critical link between Marketing-generated leads and the Sales organization, this individual contributor role focuses on high-volume outreach, thoughtful needs assessment, and seamless lead handoff. The role leverages industry insight, data analytics, and effective messaging to cultivate early-stage and later-phase opportunities and inform sales pipeline development through nurturing client relationships.

• Conducts outbound outreach (cold calls, emails, social engagement) to initiate contact with decision-makers and influencers at prospective biopharmaceutical organizations.
• Crafts and delivers compelling messages tailored to each target, clearly articulating Syneos Health's unique value proposition and service offerings.
• Executes key campaigns and conference activity to broaden market awareness and deepen engagement.
• Reviews inbound Marketing leads and evaluates fit based on prospect needs, pipeline stage and strength, outsourcing preferences, current/future projects, financial status, and alignment with Syneos capabilities.
• Leverages multiple tools to conduct high-level needs assessments to determine opportunity quality and timing.
• Qualifies and transitions well-vetted leads to the appropriate Inside Sales or Business Development team members for further engagement and negotiation.
• Maintains detailed, up-to-date documentation of all outreach activities, lead qualification outcomes, and account intelligence within CRM systems (e.g., Salesforce).
• Provides real-time feedback to Sales and Marketing on prospect engagement trends, messaging effectiveness, and areas for strategic refinement.
• Continuously engages prospects through thoughtful follow-up, sharing relevant updates and opportunities to maintain interest.
• Partners with Business Insights (BI) and internal analytics teams to prioritize high-potential accounts and refine territory engagement strategies using data and lead-scoring insights.
• Monitors key performance indicators (KPIs) related to outreach volume, conversion quality, and lead maturity; uses data to optimize approach.
• Leverages leads and insights from conferences, trade shows, and internal BD activities to source new opportunities (including actively attending Conferences and road shows aligned with the region that they support, as needed).
• Participates in cross-functional collaboration sessions to share prospect feedback, best practices, and market intelligence.
• Performs other work-related duties as assigned.

• Minimum: 4 Year / Bachelors Degree - Required
• Preferred: 4 Year / Bachelors Degree in Business, Life Sciences or related field

• Experience in the biopharmaceutical or healthcare industry in a sales, marketing, commercial operations, and/or business development capacity, with other industries considered based on transferable sales skills.
• Demonstrated ability to thrive in a fast-paced, agile environment with shifting priorities.
• Proven success in high-volume outbound prospecting and lead qualification.
• Strong written, verbal, and interpersonal communication skills; able to build rapport and credibility with senior-level stakeholders.
• Skilled at using CRM platforms (e.g., Salesforce) and leveraging data analytics tools to guide outreach decisions and track effectiveness.
• Proficiency in Microsoft Office Suite (Word, Excel, and PowerPoint).
• Highly organized and detail-oriented with the ability to manage multiple priorities simultaneously.
• Self-starter with a collaborative mindset and a commitment to continuous learning and growth.
• Ability to travel up to 10% for team meetings, training, or industry events.

• Sales & Prospecting (including Lead Generation, Qualification, and Strategic Prospecting)
• Communication
• Relationship Building (both internally and externally)
• Customer Relationship Management
• Strategic Thinking (including analytical and research skills)
• Market & Product Knowledge (including Market and Industry Intelligence)
• Professional & Interpersonal Skills

At Syneos Health, we believe in providing an environment and culture in which Our People can thrive, develop and advance. We reward and recognize our people by providing valuable benefits and a quality-of-life balance. The benefits for this position may include a company car or car allowance, Health benefits to include Medical, Dental and Vision, Company match 401k, eligibility to participate in Employee Stock Purchase Plan, Eligibility to earn commissions/bonus based on company and individual performance, and flexible paid time off (PTO) and sick time.

Because certain states and municipalities have regulated paid sick time requirements, eligibility for paid sick time may vary depending on where you work. Syneos complies with all applicable federal, state, and…