Public Relations Specialist

Under general supervision, the Public Relations Specialist supports Renew’s mission by developing and delivering high-quality public communication, digital content, and community-facing information. This role enhances public understanding of behavioral health services, strengthens community partnerships, and ensures consistent, accurate representation of the organization across communication channels. The Specialist manages website content, drafts public messaging, develops multimedia materials, and engages with community partners to promote transparency, trust, and positive organizational presence.

This job is not part of a job series.

This job description is intended to describe the general nature and level of work being performed. It is not intended to be an exhaustive list of all responsibilities and duties required.

This position is expected to support, and be compatible with, the training and competency requirements commonly associated with Public Information Officer (PIO) roles. This includes maintaining knowledge and skills in public information ethics, crisis communication, risk communication, media relations, and emergency public information practices. Continuing education to maintain proficiency in public communication standards and best practices is encouraged.

• Develops clear, accurate, and audience-appropriate public information materials including announcements, statements, social media content, and website updates. Prepares drafts of external communications for managerial review and approval.
• Ensures all media messaging aligns with county standards, Renew’s mission, and behavioral health best practices.
• Assists with the development of communication plans, messaging frameworks, and public information strategies supporting both routine and emergent needs.
• Oversees updates and maintenance of Renew’s website and digital platforms to ensure timely, accessible, and accurate information. Creates and organizes content, monitors website usability, and collaborates with internal teams to improve user experience.
• Develops digital media, including graphics, informational videos, and educational content that supports public awareness efforts.
• Creates videos, graphics, and digital assets that effectively communicate program information, highlight community partnerships, and support educational initiatives. Ensures multimedia content is accessible, accurate, and aligned with county branding guidelines.
• Serves as a Renew representative in community meetings, work groups, and collaborative initiatives to support accurate information sharing and maintain positive relationships.
• Strengthens engagement across sectors by providing clear explanations of services, programs, and community impacts while encouraging transparency and trust through consistent professional communication.
• Develops materials, including presentations, and assists with outreach campaigns that promote behavioral health understanding, stigma reduction, and community well-being.
• Provides communication support and content development for community events, training, and marketing campaigns, while ensuring all public relations and communication content align with Renew’s values, priorities, and organizational directives.
• Maintains records, tracks communication analytics, and prepares reports to support planning, evaluation, and continuous improvement.
• Supports management and other department leadership with ongoing improvement efforts across the organization.
• Engages in professional development to enhance communication, public relations, and digital media skills, while following ethical communication practices.
• Performs other duties as assigned that support Renew’s…