Social Media Manager

Health Links Marketing is a healthcare-focused marketing agency that partners with medical practices and healthcare organizations to build their brands, grow their businesses, and connect with the communities they serve.

Health Links Marketing is a healthcare-focused marketing agency that partners with medical practices and healthcare organizations to build their brands, grow their businesses, and connect with the communities they serve.

The Social Media Manager will serve as the primary social media contact and strategic partner for a portfolio of healthcare clients
. This is a highly client-facing role that combines relationship management, strategy, analytics, creative direction, team leadership, and innovation.

You will be responsible for understanding each client's business and marketing goals and translating them into effective social media strategies. You will lead client conversations, present recommendations, identify opportunities, and ensure that social media efforts are continually evolving based on performance.

The ideal candidate is someone who can confidently sit across the table from a client, understand what they need, tell them what they should be doing, and then lead the internal team to make it happen.

• Serve as the primary social media point of contact for assigned clients
• Build and maintain strong, trusted relationships with clients and practice leadership
• Lead social media meetings, presentations, strategy discussions, and client communications
• Develop a deep understanding of each client's brand, services, audience, competitors, and business goals
• Translate client goals and priorities into actionable social media strategies
• Proactively bring new ideas, recommendations, and opportunities to clients rather than waiting for direction
• Manage client expectations, approvals, timelines, and deliverables
• Communicate confidently and professionally with clients and serve as a trusted social media advisor

• Develop comprehensive social media strategies tailored to each client's goals, audience, and brand
• Create monthly and quarterly social media plans, content themes, and campaign concepts
• Develop content strategies across Instagram, Facebook, Linked In, Tik Tok, and other relevant platforms
• Determine the appropriate content mix, messaging, formats, and posting strategies for each client
• Identify opportunities to grow engagement, reach, brand awareness, and audience connection
• Ensure social media strategy aligns with each client's broader marketing and business objectives
• Stay current on social media trends, platform updates, algorithm changes, and emerging opportunities

• Monitor and analyze social media performance across all assigned accounts
• Identify which content, topics, formats, platforms, and messaging are performing best
• Use analytics and audience insights to continually adjust social media strategy
• Identify underperforming content and determine opportunities for improvement
• Use performance data to inform future content calendars, creative direction, posting strategy, and client recommendations
• Test new content ideas and approaches based on performance
  
  Track key performance indicators and identify trends over time
• Present meaningful insights and strategic recommendations to clients
• Help clients understand not just what performed well, but why it performed well and how to build on that success

• Manage and provide direction to Social Media Assistants supporting client accounts
• Delegate content development, scheduling, research, community management, and other account responsibilities
• Establish…