Director of Web Job Mount Vernon area,New York USA,Marketing / Advertising / PR

Position: Director of Web Growth

Mobile has long been at the center of Gametime’s success, but web GMV potential isn’t fully realized
Today, the levers that drive it — paid search, on-site conversion, SEO, and content — are managed in pieces rather than owned as a single outcome
We’re hiring a Director of Web Growth to change that: to run web the way a GM runs a business, with GMV as the number you’re accountable for and every channel and page as a lever you’re willing to pull, cut, or reinvent to move it
You’ll identify where growth is being left on the table, prioritize the highest-impact opportunities, and partner closely with Product and Engineering to unlock them — not just request changes, but diagnose funnel drop-off yourself and drive the fixes
This is a new role
You’ll manage our paid search function directly, work hands-on with Product on conversion and funnel performance, and stand up net-new capability in SEO and content — likely starting with contractors and agencies rather than a large owned team
You’ll report to the VP of Growth, alongside peers running paid social, CRM/lifecycle, and offline/brand media
Web-driven GMV and blended contribution economics as your core metric — not the performance of any single channel in isolation
Own the comprehensive view of a web customer’s total lifecycle, defining and strengthening the funnel to drive customer lifetime value
Direct management of our paid search team — strategy, budget allocation, and performance, with enough SEM fluency to coach and push, not necessarily to execute it yourself
Hands-on partnership with Product on CRO — analyzing funnel performance and customer behavior, prioritizing a testing roadmap, and pushing site/experience changes that move conversion, not just requesting them
An experimentation engine — establishing a rigorous testing culture across landing pages, user flows, and conversion optimization, in partnership with Product and Engineering
Building SEO and content capability from the ground up — scoping the opportunity, deciding whether it’s an agency, contractor, or eventual hire, and standing up the initial engine
Cross-functional input into paid social and CRM where it intersects with the web funnel or GMV mix, without formal ownership of that channel
A clear, data-grounded point of view on when web should feed app installs versus stand on its own, with tradeoffs made explicit to leadership
Full-funnel economics — blended CAC/LTV, contribution margin, AOV — as the language you use to defend tradeoffs, not channel-level vanity metrics
Visibility and operating cadence — building the dashboards, metrics, and business reviews that keep web growth focused on the highest-impact opportunities
In your first 90 days:
You’ve audited the web funnel and SEM program, identified the biggest efficiency gaps and growth levers, and have a documented point of view on where to focus
You’re managing the paid search team independently and have a clear handle on account structure, budget, and performance
You’ve scoped the SEO/content opportunity and have a plan — agency, contractor, or otherwise — to start building it
In your first year:
Web-driven GMV is growing efficiently, and you can point to specific tradeoffs you made across channels to get there
You’ve run meaningful CRO/experimentation work in partnership with Product that measurably improved conversion
SEO/content capability exists where there was none, and is producing early signal
You have a clear, evidence-based point of view on the web/app relationship that leadership trusts
The Team:
You’ll join a small, experienced growth team and report to the VP of Growth, alongside peers running paid social, CRM/lifecycle, and offline media. This is a player-coach role, weighted toward player — you’ll manage the paid search…