Marketing & Development Specialist

Knox County Convention & Visitors Bureau

The Marketing & Development Specialist identifies opportunities and implements strategies to expand the Knox County Convention and Visitors Bureau marketing strategy. The Marketing & Development Specialist work drives Knox County to be a premiere destination in Central Ohio, while directly impacting economic and tourism development.

This is a full-time salary exempt position reporting to the Knox County Convention & Visitors Bureau Executive Director and the Board of Directors.

• Assist Executive Director in developing and executing an annual marketing strategy. Review and recommend marketing tool(s) and determine appropriate channels/campaigns for audience(s).
• Develop and write content/copy for various publications/platforms.
• Coordinate print needs for marketing materials.
• Develop and coordinate public relations locally, regionally, state-wide and beyond.
• Measure effectiveness, KPI’s and ROI of marketing activities/investments.

Partner Relations

• Develop and create tool kits, resources and learning opportunities for partners.
• Collaborate on materials that partners may utilize and leverage to increase brand awareness.
• Develop and coordinate itineraries, meetings and group tour needs for partners, planners and groups as requested.
• Attend and represent Knox County CVB at trade shows, state, local and industry-wide events.

Web + Digital

• Assist Executive Director to develop digital marketing campaigns in tandem with local partners, Tourism Ohio or other regional partners.
• Assist Executive Director in managing website content, updates, and monitor activity. Coordinate updates with website agency and
• Develop social media content calendar and manage social strategies on Facebook and Instagram.

Photography + Video

• Assist with photoshoot or content gathering for web, visitor guide, social and marketing campaigns.
• Manage and coordinate any video production for social, marketing campaigns and other projects.

Visitor Center + Office

• Supervise daily responsibilities and tasks of additional marketing staff and/or interns.
• Provide information, assistance, and services to inquiries (online, phone or in-person).

Knowledge, Skills, and Abilities

• Bachelors in marketing, communications or 2-5 years’ experience in related fields, including marketing, advertising, community development or graphic design.
• Exceptional copywriting and grammatical skills.
• Experience with planning, and project management.
• Experience with various social media platforms and applications.
• Experience with budget preparation and proven ability to work within a budget.
• Employee management and supervision experience.
• Knowledge and familiarity with Knox County or regional tourism.
• Must be creative, self-motivated, confident, energetic, collaborative and provide exceptional, high-quality customer service.
• Experience with Website management or development.
• Experience with Hubspot and/or newsletter distribution platforms.
• Proficient in Microsoft Suite
• Proficient in Canva Design or Adobe Design.
• On-site at the CA&C Visitor Center, 501 South Main Street, Mount Vernon, Ohio
• Paid Holidays
• PTO
• Health, Vision and Dental Insurance

Please send your resume, cover letter and an example of your work to Olivia Toth at marketing by Wednesday, October 8 th .