Marketing Director; Luxury Aesthetics​/Plastic Surgery

Position: Marketing Director (Luxury Aesthetics / Plastic Surgery)

Brand & Marketing Manager Rousso Adams Facial Plastic Surgery – Birmingham, AL

Reports to:

Chief Operating Officer (COO)

Position Overview

Rousso Adams Facial Plastic Surgery seeks a full-time Marketing Director to lead creative execution and uphold brand excellence across every patient touchpoint—from digital to in-office experiences.

You’ll work directly with the COO and physicians to plan, produce, and manage content that reflects our reputation for artistry, integrity, and innovation.

Key Responsibilities Content Creation & Social Media

• Plan, create, and schedule content across Instagram, Facebook, Linked In, Tik Tok, and You Tube (4 feed posts + 12 stories weekly).
• Develop, manage, and optimize paid digital campaigns (Meta, Google, Linked In) — including boosting posts, allocating budgets, and tracking ROI.
• Stay current with social media and aesthetic marketing trends to keep content timely and relevant.
• Film and edit authentic, HIPAA-compliant videos featuring patient experiences, doctor interviews, and treatment highlights.
• Engage with followers and respond to messages to nurture relationships and grow engagement.
• Analyze performance metrics and share monthly insights with the COO.
• Must have experience with influencer collaboration and community engagement.

Email Marketing & Advertising

• Create and send two monthly newsletters showcasing monthly specials, events, and educational content.
• Design and submit magazine ads per month across multiple publications.
• Develop and manage monthly digital campaigns and special offers.

Brand Design & Signage

• Design, coordinate, and maintain all in-office signage to align with newsletters and promotions.
• Manage quarterly signage refreshes to keep branding cohesive and elevated.
• Collaborate with local print vendors for timely delivery and installation.

E-Commerce & Shopify

• Update and maintain Shopify artwork monthly.
• Configure online sales and ensure product listings and promotions align with in-office messaging.

Patient Experience & Testimonials

• Identify and film patient testimonials in collaboration with clinical staff.
• Edit footage for use across social media, newsletters, and online platforms.
• Ensure testimonial releases are documented and HIPAA-compliant.

Event Marketing

• Plan and execute special events (approximately every other month).
• Create all event collateral—signage, invitations, digital assets, and post-event recaps.
• Capture live content for social and future campaigns.

What Success Looks Like

• Campaigns are planned and executed on time, with clear reporting on engagement and ROI.
• Monthly content calendar is maintained without constant oversight.
• Office signage and digital promotions are visually unified and brand-accurate.
• Event marketing runs smoothly, with strong patient turnout and post-event follow-through.
• Shopify updates and newsletter releases are completed on schedule.

You own the rhythm of our brand making sure every campaign, post, and event reflects consistency, creativity, and measurable impact.

Qualifications

• Bachelor’s degree in Marketing, Communications, Graphic Design or related field preferred.
• 3+ years of experience managing multi-channel marketing for a luxury, beauty, or healthcare brand.
• Strong design skills (Canva, Adobe Creative Suite (required), or equivalent).
• Excellent writing, editing, and project management skills.
• Familiarity with Shopify, Mailchimp, and social media scheduling tools.
• Ability to manage multiple deadlines while maintaining creative excellence.
• A passion for aesthetics, beauty, and brand storytelling.

Compensation & Benefits

• Competitive salary commensurate with experience ($65,000-$85,000)
• Medical, dental, and 401(k) with company match
• 50% skincare product discount after 6 months
• Complimentary Botox/filler after 6 months
• Free spa procedures quarterly after 6 months
• Reduced surgical rates after 1 year
• Lunch provided daily

Why You’ll Love Working Here

At Rousso Adams, you’ll be part of a collaborative team that values creativity and precision in equal measure. Our environment blends the artistry of aesthetics with the energy of a luxury brand-fast-paced, high-touch, and deeply rewarding. You’ll have room to grow, create, and shape one of Birmingham’s most recognized medical aesthetics brands.

#J-18808-Ljbffr