Sr Principal Product Manager - Norton Point Solutions

About the Role

We are looking for a Senior Principal Product Manager to own Norton VPN and the broader portfolio of standalone point solutions — products that are strategically essential to Norton’s growth engine and financial performance.

Norton VPN is a leading privacy and security product in a fast-growing market, with meaningful standalone traction and a critical role in the broader Norton ecosystem. This PM will be responsible for driving VPN growth, acquisition, and market share — while ensuring VPN strategy reinforces the path toward Norton 360. Equally important, this role will own Norton’s other high-impact standalone products:
Norton Genie (on-demand scam detection), Privacy Monitor Assistant / PMA (data broker removal), device optimization tools (NUU/NDU) and more.

These point solutions are not peripheral — they are a crucial component of Norton’s financial metrics, customer acquisition funnel, and lead generation strategy. They are often the first Norton experience a consumer has, and their effectiveness directly impacts subscription conversion, brand equity, and long-term customer lifetime value. This role demands someone who can manage a complex multi-product portfolio with commercial rigor, ecosystem thinking, and a growth mindset.

Location: NYC (Onsite 3 days per week)

Key Responsibilities

VPN Growth, Acquisition & Market Strategy

• Own the full product strategy for Norton VPN — defining the roadmap, driving feature prioritization, and setting the direction for growth and market share expansion in the VPN category.

• Develop and execute acquisition and growth strategies for VPN — including channel expansion, trial experience optimization, conversion funnel improvements, and partner/OEM opportunities.

• Monitor VPN market dynamics, competitor moves, and consumer behavior trends; translate findings into product and GTM decisions that keep Norton competitive and differentiated.

• Think beyond the VPN standalone: ensure the VPN product and its users are strategically connected to the broader N360 ecosystem, designing pathways that naturally funnel VPN users into Norton’s core suite.

Point Solutions Portfolio Management

• Own the product roadmap and performance outcomes for Norton Genie (on-demand scam detection), PMA (data broker removal), device optimization tools (NUU/NDU) and more.

• Treat these products as the acquisition and lead-generation engine they are — understanding their role in Norton’s financial model, pipeline metrics, and customer count strategy, and managing them accordingly.

• Identify opportunities to improve conversion, activation, and cross-sell rates across the point solutions portfolio, working closely with marketing and data science to run and measure experiments.

• Maintain high product quality and user experience standards across all point solutions — these are often a user’s first impression of the Norton brand.

Ecosystem Integration & N360 Funnel

• Design and own the product strategy for how standalone point solutions connect to the broader N360 ecosystem — ensuring these products serve as effective on-ramps to Norton’s core suite.

• Collaborate with the N360 product team to ensure cohesive cross-product experiences, shared data signals, and well-designed upgrade pathways.

• Define and track the metrics that measure ecosystem contribution: trial-to-paid conversion, cross-sell rates, VPN-to-N360 upgrade rates, and contribution to total subscriber count.

Cross-Functional Execution

• Partner with engineering, design, data science, and security research teams to build and ship product improvements with velocity and quality.

• Align with marketing on acquisition campaigns, GTM messaging, and channel strategy for VPN and point solutions.

• Communicate product strategy, portfolio performance, and…