Head of User Acquisition, Short Drama

About News Break Founded  in 2015, News Break is the Content Intelligence platform shaping the future content economy. With over 40 million monthly active users, our flagship platform delivers highly personalized local news and information powered by advanced AI, recommendation systems, and adtech.

Recognized by Fast Company as #32 on the Top Workplaces for Innovators, we're proud to be Great Place to Work certified and home to a dynamic team of technologists, product innovators, and business leaders who are passionate about solving meaningful challenges ether, we reached unicorn status in 2021, and we remain committed to continuing this high-growth trajectory with the right team to fulfill our mission: building the infrastructure layer for content intelligence.

If you’re inspired to dream big, innovate fast, and make a difference, we’d love to hear from you! For more information, visit About the role

NewsBreak is building Reel Bee, an open short-drama distribution platform where any qualified creator or studio can self-publish, earn a transparent revenue share, and get real US audience insights. This is a CEO-sponsored, company-level initiative. As Head of User Acquisition you will own paid user acquisition for Reel Bee across Meta, Tik Tok and Google, and be accountable for how efficiently we turn spend into paying users.

You will work closely with creative editors, content operations and data. We are hiring in parallel in the SF Bay Area (Mountain View) and Beijing.

What you'll doOwn paid user acquisition for Reel Bee on Meta, Tik Tok and Google; accountable for new-user volume, CPI and D7 ROAS; scale, hold or cut budget based on clear ROAS rules

Run title-level campaigns: turn each test title into a 72-hour scorecard (CTR, CPI, first-3-episode completion, first-purchase rate) with content operations and recommend which titles move to scale

Define the creative testing plan (hooks, end CTAs, subtitle styles), direct the creative editors on variants, and give content partners requirements and feedback on submitted creatives

Build cohort ROAS and LTV/CAC dashboards with the data analyst; maintain Apps Flyer/MMP configuration, event postbacks, SKAN and privacy compliance

Evaluate new channels (You Tube, Reddit, programmatic) and manage agency partners where used Report spend and ROAS at the daily stand-up; deliver a weekly review and next-week plan

What we're looking for4+ years in mobile performance marketing, including 2+ years running accounts at $500K+/month; experience acquiring users for short-drama, web-fiction, gaming or subscription apps preferredA verifiable track record: account scale, CPI, ROAS and how you scaled, with the data to show it Expert in Meta and Tik Tok Ads (account structure, bidding, audiences, creative testing); familiar with Google App Campaigns Fluent with MMPs (Apps Flyer/Adjust), SKAN, event postbacks and attribution;

makes decisions from cohort data Creative sense: knows which hooks work in short-drama acquisition and can brief editors clearly

Professional fluency in English and Mandarin Nice to haveUA experience at a short-drama app (Reel Short, Drama Box, Short Max) or a web-fiction app Title-level or content-level scaling decisions

Managed an agency or a small UA team

The US base salary range for this full-time position is listed below. Pay may vary based on a number of factors including job-related skills, level, experience, geographic location and relevant education or training. At News Break, we design our overall rewards package to attract top talents. Depending on the position, the role may also be eligible for discretionary bonus and options.

Your recruiter can share more details during the hiring process.

Annual Base Pay Range $150,000—$200,000 USDCPRA Privacy Notice for California Candidates