Director of Brand Design

Director of Brand Design page is loaded## Director of Brand Design remote type:
Hybrid locations:
USA - New York, New York:
G  - London:
Liverpool, G :
USA - California, Mountain Viewtime type:
Full time posted on:
Posted Todayjob requisition :
54961

We are seeking a Director of Brand Design at Gen — a strong visionary leader who can elevate our global brand design function and build a world-class design practice within our in-house agency. This role will lead multidisciplinary teams to deliver innovative visual systems, and contribute to user-centered design experiences that drive impact and reinforce our brand equity across every Gen brand.

You will collaborate with cross-functional partners in marketing, product, UX/UI, acquisition, CRM, and sales to shape a unified on-brand creative direction and ensure exceptional design quality across all initiatives.

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* Key Responsibilities:

**** Creative Leadership & Strategy
*** Define and drive the global brand design vision across all Gen brands, ensuring a cohesive and scalable creative framework.
* Contribute to brand strategies that build and sustain strong, differentiated global brands in partnership with business and marketing leadership.
* Set and maintain creative direction for all design initiatives, ensuring alignment with brand objectives, guidelines, and strategic goals.
* Champion creativity, innovation, and craft — proactively leading by example through concept development, storytelling, and design excellence.
** Design Systems & Experience
*** Lead the ongoing evolution of Gen’s brand design systems & guides, to ensure consistency, scalability, and distinctiveness.
* Oversee brand architecture, ensuring clarity and differentiation across the portfolio.
* Drive the integration of design systems across product, digital, marketing, and experiential platforms.
* Leverage emerging technologies and AI tools to enhance design discovery, efficiency, scalability, and personalization.
** Team Leadership & Culture
*** Lead, mentor, and inspire a global team of 8–12 designers and creative professionals, fostering a collaborative and inclusive culture of creativity and innovation.
* Build and evolve team capabilities in design systems, brand identity, digital design, and creative storytelling.
* Partner with cross-functional design leaders to unify design principles and elevate creative standards across the company.
* Foster a culture of feedback, growth, and design excellence.
** Client & Stakeholder Management
*** Act as a key creative partner to senior business, product, and marketing leaders, driving alignment and collaboration across initiatives.
* Engage with internal stakeholders and high-profile clients to understand business objectives and translate them into impactful creative solutions.
* Influence executive stakeholders with strong storytelling, creative vision, and data-informed insights.
* Support campaign creative, ensuring brand and design principles enhance advertising and marketing work.
** Innovation & Execution
*** Push boundaries of design thinking by integrating new technologies, automation, and systems that enhance creative output.
* Drive creative problem-solving in real-time reviews, ensuring design solutions advance the brand narrative.
* Ensure the highest standards of creative excellence and quality control across all deliverables by identifying better ways to work and how we can evolve.
* Model adaptability and agility, embracing new trends, methods, and ideas to maintain Gen’s leadership in brand innovation.
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* Qualifications:

**** Minimum Requirements
*** 15+ years of experience in design and creative leadership, with a strong focus on global consumer brands.
* 10+ years of people management experience, including recruiting, coaching, and developing creative talent.
* Demonstrated knowledge and real-world experience with AI-driven design tools, workflows, and ways of working.
* Proven experience leading brand and experience design initiatives across complex, multi-brand organizations.
* Strong understanding of the interplay between brand design, UX/UI, product, and marketing.
* Demonstrated success in managing high-profile stakeholders and fostering…