Director of Marketing & Enrollment II, Saint Joseph School, School Year 2026-2027

Under the general supervision of the School Principal, the Recruitment, Retention, and Marketing Director is responsible for planning, leading, organizing, and controlling the school’s recruitment, retention, and marketing programs in support of the school’s mission and goals.
S/He is also responsible for the development and execution of a comprehensive marketing and communications plan that effectively communicates the school’s mission, brand, and product to potential students and their families for enrollment
purposes.

It’s more than a job. Be part of a team that spreads the
light and love of Jesus Christ throughout the Diocese!

• Creating a strategic and tactical program for student recruitment throughout all grade levels.
• Planning and preparing an Admissions Calendar for community and school website.
• Welcoming prospective students and their families to the campus through a variety of strategies including open house events, student tours and campus visits, informational meetings, and faculty and staff meet-and-greet events.
• Managing and overseeing the admissions process for new students from first inquiry through completed enrollment.
• Representing the school in the parish and local community.
• Represent the school at appropriate diocesan meetings.
• Maintaining admission statistics and evaluating effectiveness of the recruitment process.
• Building a network of relationships with outside institutions and groups (schools, churches, civic associations) that can be helpful in attracting quality students.
• Creating positive prospective and current parent experiences through tours, events, and similar activities.

• Hosting internal marketing, Pre-K and Kindergarten readiness events, and celebratory and community events.
• Collaborating with teachers to incorporate grade-level promotion materials into classroom activities.

• Creating, implementing, and maintaining all social media communication platforms.
• Maintaining and updating the school website as an effective external communication and marketing tool.
• Producing informational pieces for local media, targeted neighborhoods, and targeted audiences.
• Communicating regularly with prospective families with a grade appropriate method and message.
• Adhering to the school’s brand standards or, when necessary, assisting in revising these standards to present a clear, effective, and positive image.
• Seeking out new, creative, and effective means of communicating the school’s message for marketing and enrollment purposes

• Working with classroom teachers and school administrators to highlight school programs.
• Communicate effectively with students, parents, and other professionals.
• Collaborate with peers to enhance the work environment and support program effectiveness.

• Act as a role model of professionalism in a Catholic environment.
• Support the philosophy, policies, and goals of the school, as well as the decisions made by the Principal and Administrators.
• Ensure the health, safety, and welfare of all students.
• Adhere to all policies and procedures as outlined in the parent/student handbook and employee handbook.
• Work as part of a team
• Attend faculty, administrative, and all other meetings as needed.

• Excellent organizational skills and attention to detail.
• Excellent time management skills with a proven ability to meet deadlines.
• Strong analytical and problem-solving skills.
• Strong supervisory and leadership skills.
• Ability to prioritize tasks and to delegate them when appropriate.

N/A

• Excellent verbal and written…