Funnel & Demand Strategy Manager, Mid-Market; IES

Funnel & Demand Strategy Manager, Mid-Market (IES)

Join Intuit as the Funnel & Demand Strategy Manager for Mid-Market. This data-driven, systems-minded marketer will own funnel clarity and performance for the Mid-Market business.

Overview
We’ll design and continuously evolve the architecture of our revenue funnel: stage definitions, scoring logic, routing rules, and SLAs that drive velocity from MQL to Opportunity.

Responsibilities

• Serve as the Mid-Market expert on funnel health — analyze performance, identify leakage points, and drive corrective actions.
• Define and maintain the measurable design of the IES revenue funnel, including stage definitions, scoring frameworks, routing rules, and conversion SLAs.
• Partner with Marketing Ops, Sales Ops, and BDR leadership to understand root causes behind performance trends and implement process or enablement fixes.
• Translate data into narratives that help GTM teams understand what’s working, what’s stalling, and where to focus to accelerate pipeline creation.
• Support quarterly planning and readouts by providing funnel insights that inform investment decisions, target setting, and campaign optimization.

Qualifications

• 5+ years of experience in B2B demand generation, revenue operations, or marketing strategy.
• Deep understanding of B2B funnel dynamics and lifecycle stages from inquiry through closed-won.
• Skilled at interpreting data and diagnosing performance drivers; able to turn insights into clear recommendations.
• Experience partnering with Marketing Ops, Sales Ops, and SDR/BDR teams to improve conversion and velocity.
• Strong communicator comfortable influencing cross-functionally without direct authority.
• Familiarity with CRM and marketing automation reporting (Salesforce, Marketo) — no heavy system admin required.

Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position is eligible for a cash bonus, equity rewards, and benefits.

Benefits
Competitive base salary range:
Bay Area, California: $158,000 – $213,500
Southern California: $150,500 – $203,500

Equal Opportunity Statement
Intuit is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, disability, or protected veteran status.