Group Marketing Manager – CRM Strategic and Innovation

Position: Group Marketing Manager – CRM Strategic Growth and Innovation
Group Marketing Manager – CRM Strategic Growth and Innovation

Join to apply for the Group Marketing Manager – CRM Strategic Growth and Innovation role boTax is on the hunt for an exceptional Lifecycle and Digital Marketing Leader to pioneer our newly formed CRM Channel Growth and Innovation team. This role calls for a visionary strategist and technical expert with a profound grasp of CRM systems and their critical role in achieving core business objectives.

You will be instrumental in launching cutting‑edge lead capture and nurture strategies, driving personalization capabilities, shaping our long‑term CRM strategic vision, and accelerating channel growth across diverse business segments.

Responsibilities

• Define and Execute Strategy:
Develop the strategic vision and requirements for lead capture and generation, specifically supporting the expansion of Turbo Tax’s Full Service and Business Tax segments.

• Pioneer New Capabilities:
Lead the development and launch of nurturing communications across multiple CRM channels, enabling new engagement opportunities.

• Drive Personalization:
Chart Turbo Tax’s personalization roadmap, leveraging our rich data to deliver hyper‑relevant solutions and actions within CRM communications.

• Architect Customer Experiences:
Design comprehensive customer journeys by seamlessly integrating CRM strategies and personalization with product offerings to elevate user interactions across all platforms.

• Enhance Automation:
Champion the improvement of CRM’s automation capabilities, identifying and implementing new technologies for real‑time customer interactions, both in‑product and out‑of‑product.

• Shape Long‑Term Vision:
Articulate and champion a long‑term vision for CRM channel growth and innovation, ensuring alignment with Turbo Tax’s overarching strategic goals.

• Optimize CRM Tech Stack:
Provide expert consultation on the enhancement and expansion of the existing CRM technology stack to foster innovation, boost efficiency, and enable new business capabilities.

• Manage CRM as a Product:
Define the solutions blueprint and functionality requirements to guide the development and integration of CRM systems, treating CRM as a core product.

• Accelerate Channel Growth:
Lead initiatives focused on improving customer health and engagement, while pioneering new channel strategies for sustained CRM growth.

• Govern Data Protocols:
Establish and manage complex customer data protocols, including rules for contactable records across diverse marketing channels.

• Lead Mobile

Innovation: Act as the mobile growth strategist and expert, driving innovation specifically in mobile channel activation.

• Bridge Product & CRM:
Serve as the crucial liaison between the CRM team and Product/Technology departments, ensuring seamless integration and support of CRM needs within broader product strategies.

• Cultivate Ecosystems:
Construct and oversee a multi‑brand/product CRM ecosystem, fostering strong alignment and collaboration with internal partners across Intuit brands like Credit Karma, Quick Books, Business Tax, and Digital Media.

Qualifications

• Extensive CRM Marketing Expertise: 5‑7+ years of experience managing large‑scale, complex CRM marketing campaigns, with deep proficiency in email and/or mobile channels.

• Lead Generation & Nurture Expertise:
Demonstrated experience in developing and executing successful lead generation and nurture programs across various channels, converting prospects into engaged customers.

• Data‑Driven Acumen:
Strong foundation in understanding and leveraging data to fuel CRM programs, with capability to orchestrate strategic campaigns and drive personalization through data extraction, analysis, and actionable insights.

• Strategic Leadership:
Proven track record as a strategic thinker capable of conceptualizing long‑term visions, developing robust business cases, and gaining buy‑in from senior leadership.

• Mobile Marketing Authority:
Expert knowledge of mobile marketing channels, including best practices and effective leverage of mobile‑specific data.

• CRM & Business Strategy Development:
Demonstrable skill in developing intricate business and CRM strategies,…