Group Marketing Manager, Quickbooks Web Marketing

Responsibilities

• 1-Year Business Planning:
Own the 1-year web marketing plan and roadmap, including defining strategic priorities and executing programs that drive acquisition and revenue growth.

• Experimentation Leadership:
Drive website experimentation initiatives—including A/B testing—to identify high-potential opportunities for growth and innovation.

• Growth Strategy and Optimization:
Leverage audience insights, traffic patterns, and behavioral data to optimize site experiences, create learning plans, develop scalable templates, and implement best practices across the user journey.

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Cross-functional Collaboration:

Partner deeply across Product Management, UX Design, Engineering, Analytics, Marketing, and Sales teams to define and execute seamless end-to-end web experiences.

• Performance Measurement:
Manage web analytics dashboards and track progress towards KPIs (e.g., traffic, engagement, conversion rates), identify opportunities, and recommend improvements.

• Technical Execution & Governance:
Partner with Web Operations and Product teams to ensure scalable, high-quality technical execution, governance frameworks, and adherence to UX and branding standards.

• People Leadership:
Manage, coach, and develop a team of web marketers and operations team members; foster a high-performing, collaborative team culture rooted in experimentation and customer empathy.

Requirements

• 10+ years of business experience in acquisition and/or product marketing within SaaS/Technology companies.

• Web Marketing Craft Expertise:
Proven expertise in web marketing with a track record of building successful web optimization programs. Small/medium-sized B2B/B2C experience is a plus.

• Customer-Obsessed:
Leads with customer insights, obsessively seeks new insights that result in action, and advocates internally and externally on behalf of our customers.

• Strategic and Analytical:

Experience with consumer research and data, including qualitative and quantitative testing. Ability to quickly analyze and synthesize data from a variety of sources and distill into clear, concise recommendations for an executive audience. Proven ability to leverage data to measure marketing performance, inform growth opportunities and business case development.

• AI Fluency:
Demonstrated understanding and application of AI and machine learning in web optimization, including personalized experiences, predictive analytics, and automated content generation.

• Compelling Storyteller:
Excellent written and verbal communications, presentation and facilitation skills to drive speed, engagement, clarity, and action. Ability to make the complex simple and convince peers and executives to take action.

• Intellectually Curious Risk-Taker:
Understands the importance of trying and failing and encourages hypothesis-driven experimentation.

• Collaborator and Influencer:
Strong interpersonal and influencing skills in a cross-functional, fast-moving environment. Ability to interact with colleagues of all levels in a peer-like way.

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