Social Media Lead

Overview

Kodiak Robotics, Inc. is a leader in autonomous ground transportation focused on a safer and more efficient future. The company develops an AI-powered technology stack for commercial trucking and the public sector, delivering freight across the southern United States with autonomous technology. Kodiak publicly announced delivering a driverless semi-truck to a customer in 2024 and is leveraging its self-driving software to develop autonomous capabilities for the U.S. Department of Defense.

• Channel Ownership and Strategy Execution
  • Lead daily management of Linked In, X, Instagram, You Tube, Reddit, and emerging channels.
  • Develop platform-specific posting strategies and maintain an organized content calendar.
  • Translate campaigns, product updates, events, and announcements into channel-appropriate content.
  • Monitor competitive activity and platform trends to inform ongoing adjustments.
• Content Development and Production
  • Write crisp, on-brand copy that reflects Kodiak’s tone and strategic messaging.
  • Create short-form content using existing footage, images, and assets in collaboration with internal creative resources.
  • Collaborate with video and design partners to produce social-ready assets for campaigns and launches.
• Community Management
  • Monitor and respond to comments and brand mentions daily to maintain a thoughtful and accurate presence.
  • Flag sentiment shifts, misinformation, or controversial topics to Marketing and Comms.
  • Support proactive engagement with industry influencers, analysts, and partners when appropriate.
• Cross-Functional Collaboration
  • Partner with Marketing, Comms, Legal, and IR to ensure messaging accuracy and compliance.
  • Support major announcements and events (press, partnerships, executive appearances, milestones).
  • Coordinate with content producers and designers to ensure channel-aligned creative.
  • Align social performance with broader campaign goals and OKRs.
• Analytics and Performance Tracking
  • Track KPIs across engagement, reach, follower growth, traffic, and content performance.
  • Produce regular insights and recommendations to improve channel effectiveness.
  • Identify repeatable content patterns, high-performing formats, and opportunities for experimentation.
  • Other duties as assigned

• 5+ years managing social channels for a technology, robotics, mobility, or AI-adjacent brand.
• Exceptional writing and editing skills; able to simplify technical topics without diluting accuracy.
• Strong creative instincts and experience crafting short-form video, motion, and visual storytelling.
• Strong judgment and comfort operating in regulated, high-visibility industries.
• Strong familiarity with social analytics tools and performance measurement.
• Comfortable working cross-functionally with executives, comms, designers, and product teams.

• Kodiak’s social channels feel consistent, confident, and unmistakably on-brand.
• Major campaigns and milestones translate seamlessly into high-quality content across channels.
• Social output becomes a strategic advantage for investor perception, public awareness, and industry influence.
• Posts ship quickly and accurately, without operational drag.
• Engagement, reach, and clarity of Kodiak’s narrative grow over time.

• Competitive compensation package including equity and biannual bonuses
• Excellent Medical, Dental, and Vision plans
• Flexible PTO and generous parental leave policies
• Our office is centrally located in Mountain View, CA
• Office perks: dog-friendly, free catered lunch, a fully stocked kitchen, and free EV charging
• Fidelity 401(k)
• Commuter, FSA, Dependent Care FSA, HSA

At Kodiak, we strive to build a diverse community working towards our common company goals in a safe and collaborative environment where harassment of any kind is strictly prohibited. Kodiak is committed to equal opportunity employment regardless of race, ethnicity, religion, gender identity, sexual orientation, age, disability, veteran status, or any other basis protected by applicable law.