Senior Product Manager, ReelBee Consumer App

About News Break Founded  in 2015, News Break is the Content Intelligence platform shaping the future content economy. With over 40 million monthly active users, our flagship platform delivers highly personalized local news and information powered by advanced AI, recommendation systems, and adtech.

Recognized by Fast Company as #32 on the Top Workplaces for Innovators, we're proud to be Great Place to Work certified and home to a dynamic team of technologists, product innovators, and business leaders who are passionate about solving meaningful challenges ether, we reached unicorn status in 2021, and we remain committed to continuing this high-growth trajectory with the right team to fulfill our mission: building the infrastructure layer for content intelligence.

If you’re inspired to dream big, innovate fast, and make a difference, we’d love to hear from you! For more information, visit About the role

NewsBreak is building Reel Bee, an open short-drama distribution platform where any qualified creator or studio can self-publish, earn a transparent revenue share, and get real US audience insights. This is a CEO-sponsored, company-level initiative. As Senior Product Manager you will own the Reel Bee consumer app (iOS, Android and Web): the viewing experience and the monetization system, plus short-drama entry points inside News Break and Scoopz.

We are hiring in parallel in the SF Bay Area (Mountain View) and Beijing.

What you'll doOwn the hybrid monetization system (ad-unlock, coins and first-purchase offers, subscription and retention offers) benchmarked against Drama Box, Reel Short and Net Short; lift first-purchase rate, first-week subscription renewal and ARPDAU through A/B testing

Own retention and the viewing experience: first-day path, binge and resume flows, push and Live Activity re-engagement; move D1/D7 retention

Partner with News Break/Scoopz product and client teams on in-app short-drama entry points, converting news users without hurting the core experience

Align consumer-side placement rules with the algorithm team to scale winning titles in-app; align landing pages and first-open experience with the user acquisition team

Plan iOS/Android/Web priorities and release cadence; coordinate engineering, design and data Define and track core metrics (retention, payment funnel, ARPDAU, subscription renewal); deliver weekly product reviews and decisions

What we're looking for5+ years in mobile product management, including 2+ years on monetization or growth for consumer content, entertainment or subscription products (short drama, web fiction, comics, streaming, games or social); short-drama app experience preferred

Deep understanding of paywalls, coin/episode unlock, subscriptions and ad-unlock; shipped A/B tests with quantified lift in payment or retention

Strong analytics: funnels, cohorts and retention in Amplitude or similar; basic SQL preferred

Thrives on weekly releases and daily stand-ups; runs multiple product lines independentlyA short-drama / vertical-video user with instincts for hooks, paywall placement and binge behavior

English as working language;
Mandarin a plus

Nice to have Hands-on with Apple/Google subscription policies, promotional offers, refunds and compliance

Ad monetization product experience (rewarded video, mediation, eCPM)
Distribution/placement strategy product experience
01 launch of a new appThe US base salary range for this full-time position is listed below. Pay may vary based on a number of factors including job-related skills, level, experience, geographic location and relevant education or training. At News Break, we design our overall rewards package to attract top talents. Depending on the position, the role may also be eligible for discretionary bonus and options.

Your recruiter can share more details during the hiring process.

Annual Base Pay Range $170,000—$220,000 USDCPRA Privacy Notice for California Candidates