Digital Marketing & Research Senior Manager - Marketing
Listed on 2026-10-13
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Management
Operations Management, General Management, Project & Program Management
Please submit your resume in English - we can only consider applications submitted in this language.
Only applications of candidates with Mexican citizenship will be evaluated for this role in compliance with the provisions of Article 7 of the Federal Labor Law.
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The Senior Marketing Manager holds broad responsibility for the entire Marketing organization and has in depth knowledge of email marketing and paid media operations. This role will oversee all vertical pods and horizontal enablement teams in Marketing. Reporting directly to the US Sales and Marketing Associate Director, you will manage multiple dedicated Pod Leads across business pillars including Cloud Activation, Ads Campaign Operations, You Tube Marketing (YTM) and Consumer Growth Marketing Operations.
This role ensures cross-functional cohesion between these pods while working in close partnership with global teams across APAC to ensure the execution of global business objectives and immediate goals.
- Direct Reporting & Alignment: Report directly to the US Sales and Marketing Associate Director, serving as their senior point of contact and ensuring direct alignment between their strategic vision and the operational execution of the vertical pods.
- Global Partnership: Work closely with APAC Marketing Leadership and respective APAC marketing teams to align on shared goals and deliverables that are required from both US/APAC teams.
- Cross-Functional Scale & Quality: Ideate and lead cross-site projects that positively impact productivity, quality, and Customer Experience (CX). Deep dive to create Root Cause Analyses (RCAs) and develop remediation strategies for escalations, ensuring seamless assimilation of process changes. Collaborate with the Process Excellence and Tools and Automation teams to ensure that optimization projects are prioritized and that the pods are driving efficiency globally.
- Manage Multiple Vertical Pod Leads: Directly lead, develop, and coach a team of managers, setting clear performance expectations, KPIs, and career development plans across all vertical pods. In addition to regular coaching and mentoring to managers, hold frequent skip-level sessions with the wider team to guide and elevate their performance. Additionally, serve as a backup to Pod Leads in their absence (either short term or extended time off) and ensure that adequate coverage is provided to run seamless operations.
- Strategic Pod Oversight: Provide overarching direction to Pod Leads overseeing channel strategy, operational excellence, brand awareness, and revenue growth goals across high-impact programs.
- Executive Stakeholder Management: Act as the escalation point for each pod, managing executive stakeholders globally and ensuring that the specialized output required by the matrixed structure meets the team’s global business objectives. Primarily accountable for the execution of projects, timelines, and resource management within their area.
- Program Governance & Performance Oversight: Oversee long-term planning including annual roadmaps and OKRs. Review and guide Weekly and Quarterly Business Reviews (WBRs/QBRs), ensuring consistent tracking of performance metrics, ROI, and proactive SLA management to ultimately ensure that the operations are performing optimally. Also lead people performance management for each pod (with HR).
- Toolstack Governance: Ensure operational rigor across unique tool stacks (including tools like Marketo, Gamma, and GNP) and oversee the full…
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