Chief Marketing Officer EarnIn

As one of the first pioneers of earned wage access, our passion at Earn In is building products that deliver real-time financial flexibility for those with the unique needs of living paycheck to paycheck. Our community members access their earnings as they earn them, with options to spend, save, and grow their money without mandatory fees, interest rates, or credit checks.

We’re fortunate to have an incredibly experienced leadership team, combined with world-class funding partners like A16Z, Matrix Partners, DST, Ribbit Capital, and a very healthy core business with a tremendous runway. We’re growing fast and are excited to continue bringing world-class talent onboard to help shape the next chapter of our growth journey.

Position Summary

Earn In is seeking an innovative, customer-focused, and results-driven Chief Marketing Officer (CMO) to join our Executive Leadership Team (ELT) . As CMO, you will play a pivotal role in shaping Earn In's marketing vision, leading transformative growth initiatives, and scaling customer acquisition efforts in a dynamic, fast-paced, and consumer-centric environment.

This high-impact role is ideal for a proven marketing leader with a track record of crafting unique product positioning, driving successful product launches, optimizing marketing channels, and fostering organic engagement. You'll be instrumental in ensuring the brand’s tone and voice resonate deeply with our customers, creating a beloved and cohesive identity. Beyond execution, this position requires a strategic thinker who contributes to high-level decision-making and drives collaboration across the organization.

As a key member of the ELT, you will report directly to the CEO, leading and empowering the marketing organization to deliver on Earn In’s vision and ambitious growth objectives. This role offers a unique opportunity to shape the future of our brand and customer relationships.

The US base salary range for this full-time position is $375,000 - $475,000 + equity + benefits. Our salary ranges are determined by role, level, and location.

Responsibilities

This is a hybrid position requiring a minimum of two days per week in our Mountain View, California office. If you are excited about making a meaningful impact and driving growth at scale, we’d love to hear from you! What You’ll DoKey Responsibilities:

• World Class Product Positioning:
  Strengthen Earn In’s market position by overseeing a cohesive positioning and messaging strategy that differentiates and celebrates the company’s innovative products. Ensure consistent messaging across products and channels to enhance brand awareness and drive growth.
• High Growth Strategy Development:
  Lead a comprehensive marketing roadmap that aligns with Earn In’s growth strategy and customer acquisition, engagement, and revenue growth goals. Identify, build, and scale paid and organic marketing channels to drive revenue growth.
• Product Launch and GTM Leadership:
  Lead product launch initiatives to drive adoption and retention. Develop and manage demand generation campaigns, optimizing customer acquisition, and nurturing customer relationships to fuel sustainable growth.
• Lead Grassroots Growth:
  Develop and implement grassroots marketing efforts, leveraging community engagement and local partnerships to drive brand awareness and customer acquisition.
• Customer-Centric Marketing:
  Build upon a deep understanding of our customer and analytics to create personalized, targeted campaigns aimed at enhancing customer engagement, increasing lifetime value (LTV), and improving return on ad spend (ROAS).
• Cross Functional Collaboration and Team Leadership:
  Build and mentor a high-performing marketing team, ensuring strong alignment between marketing and product teams.
• Partnership with Executive Team:
  Collaborate with Executive Leadership to ensure marketing strategies are aligned with Earn In’s overall business objectives and growth targets.

What We’re Looking For

Marketing Leadership: 10+ years of progressive marketing leadership experience, preferably in B2C environments, with a proven ability to scale and drive impactful strategies.

• Product Positioning & Launch Expertise:
  Demonstrated…