Senior Manager, VAS Marketing

Company Description

Visa is a world leader in payments and technology, with over 259 billion payments transactions flowing safely between consumers, merchants, financial institutions, and government entities in more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable, and secure payments network, enabling individuals, businesses, and economies to thrive while driven by a common purpose – to uplift everyone, everywhere by being the best way to pay and be paid.

Make an impact with a purpose-driven industry leader. Join us today and experience Life at Visa.

About the Team

The marketing team is responsible for promoting and selling Visa’s products or services throughout various marketing channels. This can include tasks such as market research, advertising, promotion, sponsorship, cross border marketing, event planning, marketing services and client support.

The goal of the marketing team is to increase brand awareness and usage, and to drive customer engagement, acquisition, and ultimately, business. This can be accomplished through a variety of strategy and tactics, including creating and distributing content, launching advertising campaigns, building partnerships with influencers, merchant partners and clients, and using data analytics to track and measure the success of efforts.

What a Marketing, Senior Manager does at Visa:

The Senior Manager at Visa plays a crucial role in driving the company's marketing efforts. They are responsible for developing and executing strategic marketing plans to attract potential users/clients and retain existing ones. The responsibilities include market research to identify opportunities for campaign and promotion, overseeing the production of all marketing materials, and tracking the success of marketing campaigns. The Senior Manager works closely with other functions to align the company's marketing strategy with its business goals.

Why is this position important to Visa

The Senior Manager role is crucial for Visa as it helps in shaping the company's marketing strategy in Japan. This role collaborates with various stakeholders to develop and recommend impactful business and marketing strategies based on the extensive experience in traditional, digital, and emerging media platforms and marketing campaigns. The position requires a strong understanding of the market trends and the ability to conduct quantitative analyses to drive decision-making.

It plays a critical role in ensuring cross-functional collaboration and communication of strategic plans to senior management, thus influencing the direction and success of Visa's business operations.

Responsibilities:

• Develop programs that integrate both B2C and B2B approaches. Lead and manage the entire marketing campaign lifecycle—from strategic planning and concept development, through execution, to post-campaign measurement and analysis. Provide comprehensive support to clients, ensuring seamless integration of strategy, implementation, and performance evaluation to drive sustainable business results.
• Respond rapidly and flexibly to client needs and market changes, ensuring efficient project management and execution. Demonstrate a proactive approach to problem-solving and decision-making, maintaining high standards of operational excellence.
• Foster effective communication and collaboration with clients, partners, and internal stakeholders. Lead cross-functional projects, working closely with teams across the organization to deliver integrated marketing solutions and address complex challenges.
• Adapt and implement global best practices to fit the unique needs of the Japanese market. Leverage Visa’s worldwide expertise while ensuring strategies and campaigns are locally relevant and effective.
• Interact closely with other marketing team members including but not limited to Asia Pacific marketing team members in Singapore to fully leverage the organization's assets and resources.
• Work closely with advertising, media, digital, and promotion agencies to ensure the delivery and execution of projects. Develop and maintain positive agency…