Senior Lifecycle Marketing Manager

Senior Lifecycle Marketing Manager

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Legal Zoom is on a mission to help people navigate the legal system with confidence and clarity. As a leader in online legal services for over 20 years, we combine technology, attorney‑led solutions, and expertise to protect the aspirations, lives, and legacies of millions of customers. If you’re ready to contribute to a collaborative, diverse, and distributed group of creative thinkers and problem‑solvers, we can’t wait to meet you.

We believe work should work for you. Legal Zoom supports a remote‑friendly environment that gives employees flexibility and balance. Our Austin, Beaverton, Frisco, Los Angeles Metro, and San Francisco Bay Area offices allow our employees to collaborate with teammates and offer special onsite events, lunches, and more. While this position is remote, we encourage and at times, require in‑person collaboration at our offices.

The Lifecycle Marketing organization at Legal Zoom is hiring a highly motivated, experienced, technical, and innovative Senior Lifecycle Marketing Manager to join a team of dynamic and talented Lifecycle Marketers and own and optimize the customer journey. The ideal candidate will be a strategic thinker, data‑driven marketer who applies leading and emerging practices to create lifecycle marketing campaigns that directly influence key business drivers across a mix of acquisition, expansion, retention, and operational campaigns.

This pivotal role offers the opportunity to directly own the end‑to‑end (E2E) customer journey for your programs and to shape this journey across our email and SMS channels as well as other future surface channels.

• Be directly responsible for defining, designing and building data‑driven lifecycle programs from campaign ideation to customer acquisition, expansion, and retention, including all operational touchpoints to support the customer through their journey.
• Lead and manage cross‑functional campaign execution, collaborating closely with teams including Product, Product Marketing, Performance Marketing, Partner Marketing, Sales/Care, Martech, and Brand & Creative. This includes developing campaign briefs, defining audience requirements and traits, crafting campaign messaging, and owning the entire launch process.
• Own end‑to‑end QA and performance: define success metrics, monitor them, and deliver regular readouts to go‑to‑market partners; drive improvements through experimentation and upstream/downstream system or process changes.
• Be skilled in understanding and making prioritization trade‑offs and making recommendations to balance speed with quality.
• Know how to use data analytics tools, such as Thoughtspot and Amplitude, to not just view performance but to dive in across multiple views to derive the insights needed.

• Bachelor’s degree in Marketing, Business, or related field or relevant experience.
• Minimum of 5 years of experience in marketing, with at least 3 years of direct experience in lifecycle marketing.
• Ability to balance priorities and negotiate scope with managers and stakeholders to hit launch goals.
• Proficiency in marketing automation platforms, CRM systems, and analytics tools.
• Strong analytical skills with the ability to interpret data, generate insights, and make data‑driven decisions.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively across departments and levels of the organization.
• Strategic thinker with a track record of developing and executing successful lifecycle marketing strategies including recommending enhancements to existing programs.
• Creative problem solver who can identify opportunities, drive innovation, and adapt to changing market dynamics.
• Strong project management skills with the ability to manage multiple campaigns and initiatives simultaneously.
• Knowledge of industry best practices, trends, and emerging technologies in lifecycle marketing.
• Technical abilities in marketing platform automation technologies including building of email and SMS campaigns and artifacts.
• R…