Senior Director, Norton Brand Strategy & Operations

Senior Director, Norton Brand Strategy & Operations page is loaded## Senior Director, Norton Brand Strategy & Operations remote type:
Work from office locations:
USA - California, Mountain Viewtime type:
Full time posted on:
Posted Todaytime left to apply:
End Date:
January 27, 2026 (30+ days left to apply) job requisition :
55024

The
** Senior Director, Norton Brand Strategy & Operations
** is a senior leader responsible for defining how the Norton brand competes, grows, and performs in the market. This role owns the multi-year brand and portfolio strategy across Security and Privacy product categories, shaping Norton’s market position and ensuring the business is set up to win.

This role is
** deeply embedded in the end-to-end product lifecycle**—from shaping category and portfolio strategy to orchestrating market entry and driving commercial adoption. You will lead the development of clear, insight-driven go-to-market strategies, orchestrate cross-functional launch readiness, and manage the planning rhythms that drive business performance. You will also establish the operational foundations—KPIs, dashboards, business reviews, and performance insights—that enable consistent, data-driven decision making.

This role requires a senior leader who will elevate Norton’s value propositions, strengthen competitive differentiation, and ensure our offerings resonate with consumers. The ideal candidate combines strategic acumen, commercial fluency, operational rigor, and product-savvy insight to guide a complex global business in a rapidly evolving market.###

Key Responsibilities Brand, Portfolio & Competitive Strategy
* Define and refine the
** multi-year brand and portfolio strategy
** across Security, Privacy, and adjacent categories
* Establish Norton’s strategic positioning, competitive narrative, and category ambition.
* Synthesize market, consumer, competitive, and commercial insights into cohesive strategic recommendations.
* Serve as a
** strategic thought partner to Product leadership**, providing market and commercial insights that inform category and portfolio decisions.
* Partner with Product, Marketing, Finance, and Go-to-Market teams to ensure alignment between brand strategy, market needs, and investment priorities.

Go-to-Market Leadership
* Own the
** end-to-end GTM strategy
** for major product and feature launches—including positioning, messaging, segmentation, and commercial readiness.
* Lead cross-functional launch orchestration across Product Marketing, Marketing, Regions, CX, and Channel teams.
* Ensure innovations developed across Norton product lines translate into successful commercial outcomes in the market.
* Partner with Pricing & Packaging teams to align portfolio structure, value propositions, and competitive differentiation.
* Ensure that GTM motions reinforce product strategy and drive adoption, retention, and revenue outcomes.

Business Performance and Commercial Insights
* Own, monitor and assess performance across acquisition, retention, revenue, brand health, and market share KPIs.
* Drive cross-functional analysis to identify growth opportunities and performance gaps.
* Translate customer, market, and competitive insights into actionable commercial strategies.
* Communicate performance insights and strategic recommendations to senior leadership with clarity and commercial rigor

Product Marketing Leadership
* Mentor and develop product marketing managers working across the Norton portfolio
* Ensure strong partnership across Product, Marketing, and Go-to-Market acquisition/partnerships/retention teams to translate product strategy into market success.
* Drive excellence in value proposition development, messaging, audience insights, and competitive positioning.
* Champion insight-driven storytelling and ensure consistent articulation of Norton’s product value across all GTM activities.### Qualifications Required
* 12+ years of experience in brand strategy, product marketing, strategy & operations, commercial strategy, or GTM leadership roles—ideally in consumer technology or subscription-based businesses.
* Demonstrated success developing
** product or portfolio strategies
** grounded in market,…