Senior Manager, Partner Marketing

Legal Zoom is on a mission to help people navigate the legal system with confidence and clarity. As a leader in online legal services for over 25 years, we combine technology, attorney-led solutions, and expertise to protect the aspirations, lives, and legacies of millions of customers. If you’re ready to contribute to a collaborative, diverse, and distributed group of creative thinkers and problem-solvers, we can’t wait to meet you.

At Legal Zoom, we operate with a human-in-the-loop model , where AI enhances—rather than replaces—human judgment. We believe the strongest outcomes for our customers come from thoughtfully integrating human expertise with AI capabilities to improve accuracy, safety, and decision-making.

To align with our AI-integrated operating model, our interview process will assess AI fluency, curiosity, and measurable/impactful workflow integration.

We believe work should work for you. Legal Zoom supports a remote-friendly environment that gives employees flexibility and balance. Our Austin, Beaverton, Frisco, Los Angeles Metro, and San Francisco Bay Area offices allow our employees to collaborate with teammates and offer special onsite events, lunches, and more.

This hybrid position will work remotely as well as onsite in our Sherman Oaks, CA or Mountain View, CA office.

Candidates in Los Angeles are preferred.

As Senior Manager, Partner Marketing at Legal Zoom, you will own the strategy and execution that turns our partner network into a scalable acquisition and revenue channel. Senior Partner Marketing Managers at Legal Zoom operate with broad business ownership and partner closely with cross-functional leaders to drive outcomes. You build programs that work in both directions — marketing to partners to deepen engagement and marketing with partners to reach new audiences.

You understand both sides of the partner equation: enabling referral and reseller partners to sell Legal Zoom's products, and co-marketing alongside technology and strategic alliance partners to drive mutual growth. You develop the frameworks, campaigns, and enablement assets that make Legal Zoom the partner of choice, and you have the analytical rigor to prove it. You thrive in ambiguity, earn trust at the executive level, and know how to build something repeatable out of what doesn't yet exist.

Proactively identify new growth opportunities across the partner portfolio, including new placements, product integrations, audience segments, and co-marketing angles, driving recommendations that deepen partner value and expand revenue potential

Build and own the partner marketing strategy end-to-end, developing a framework with clear co-marketing expectations and success metrics per partner segment

Own the partner marketing calendar — campaigns, launches, events, and activations — ensuring cohesion across the partner portfolio

Develop and execute co-marketing programs across email, webinars, events, paid, and content channels that drive partner-sourced pipeline and revenue

Create co-branded content and enablement assets, including playbooks, pitch decks, case studies, product sheets, and landers that make it easy for partners to go to market

Assess performance regularly and identify opportunities to deepen engagement

Track partner-sourced leads, influenced pipeline, and campaign ROI, and communicate results clearly to senior leadership and partners

Support quarterly business reviews with partners and equip the BD and partnerships team with the internal materials needed to represent Legal Zoom's products and partner marketing capabilities in external conversations

Build AI agents and automated workflows in Claude, ChatGPT, or Gemini to streamline partner reporting,…