Marketing Manager - Paid Search

The Turbo Tax Search Marketing team is looking for a Paid Search Manager to serve as the strategic link between our internal business stakeholders and our agency partner. This is a mid-level role ideal for someone who has strong hands‑on PPC experience and strategic mindset, owning the direction, priorities, and performance of our paid search program across Google, Bing, and other search platforms, while partnering closely with our agency to execute.

The right candidate knows how paid search works from the ground up and is equally comfortable translating business goals into actionable search strategies as they are reviewing performance data and asking the right questions.

Hybrid: Must be onsite 3 days per week at our San Diego, CA location

• Serve as the primary point of contact between internal Turbo Tax stakeholders and our agency partner, ensuring the PPC program is always aligned to business goals and priorities.
• Interpret business objectives, growth targets, and marketing strategies from internal stakeholders and translate them into clear, actionable direction for the agency.
• Effectively communicate paid search program plans, performance, pivots and road block escalations to leadership teams.
• Contribute to the paid search roadmap - setting priorities, defining testing agendas, and ensuring the agency is executing against the right strategies at the right time.
• Partner with our agency to achieve performance targets, timelines, and quality standards; review and provide informed feedback on campaign strategy, structure, ad copy, and landing page recommendations.
• Leverage your hands‑on PPC knowledge to ask the right questions, identify gaps, and push for continuous improvement across bid management, keyword strategy, and campaign optimization.
• Evaluate AI-powered tools and platform-native features (such as Smart Bidding and Performance Max) and collaborate with external and internal partners on when and how to adopt them in support of our goals.
• Analyze campaign performance data and synthesize insights for internal stakeholders - translating complex PPC metrics into clear business implications and recommendations.
• Work with the SEO team to ensure paid and organic search strategies are complementary and coordinated.
• Collaborate with analytics, creative, and web teams on landing page testing, conversion tracking, and audience segmentation to support campaign performance.
• Contribute to project management for key PPC initiatives - defining timelines, aligning stakeholders, tracking milestones, and ensuring on‑time delivery across teams and the agency.
• Oversee QA processes to ensure campaigns, ad copy, keywords, and tracking are accurate and on-brand.
• Conduct competitive research and bring forward‑looking insights and recommendations to internal stakeholders and leadership.
• Stay current on search marketing trends and serve as an informed advocate for innovation within the program.

• BA/BS in Marketing, Business, or a related field
• 7-8 years of hands‑on PPC experience, with a focus on Google Ads, Microsoft Ads, and other search platforms
• Strong analytical skills with experience interpreting campaign data to inform strategy (Google Ads, SA360, Adobe Analytics, or similar)
• Solid working knowledge of bid management, keyword strategy, ad copy best practices, quality score optimization, and A/B testing - enough to actively contribute to strategy and hold a high bar for the program.
• Familiarity with AI-powered advertising tools and a willingness to adopt emerging technologies to drive efficiency and performance
• Strong project management skills with the ability to juggle multiple work streams, align stakeholders, and keep initiatives on track
• Excellent communication skills - able to distill…