Senior Brand & GTM Campaign Lead

Gen is a global company dedicated to powering Digital Freedom through its trusted consumer brands including Norton, Life Lock, Avast, Money Lion and more. Our combined heritage is rooted in financial empowerment and cyber safety for the first digital generations, and today we deliver award-winning cybersecurity, online privacy, identity protection, and financial wellness solutions to nearly 500 million users in more than 150 countries.

Together, we share a collective passion and vision to protect consumers and help them grow, manage, and secure their digital and financial lives. We’re always looking for smart, fearless and high-impact talent who see AI as a teammate – leveraging it to move faster and deliver meaningful results.

When you’re part of Gen, you’ll have the flexibility, tools and support to do your best work and grow your career – from flexible working options and time off to competitive pay, benefits and well-being programs.

At Gen, we are scrappy and relentlessly customer driven. We create room for healthy debate, experimentation and continuous learning, and we seek out people with different experiences, identities and ideas to join our team. You’ll work with people who back each other, respect each other and understand that our differences are a competitive advantage.

If this sounds like you, we’d love you to be part of Gen.

This role sits at the center of Brand, Creative, GTM, Growth, Analytics, Regional Marketing, and Channel teams for Life Lock, owning the development and production of breakthrough creative that brings brand strategy and messaging to life across every major campaign and launch.

The role combines creative development and production leadership with brand campaign strategy and GTM integration, ensuring Life Lock's storytelling is insight-driven, differentiated, and executed with the operational discipline needed to drive measurable business impact.

• Translate Life Lock's brand positioning, audience insights, and competitive dynamics into messaging architecture and scalable campaign platforms.
• Own messaging development for key initiatives, crafting value propositions, key selling points, and product narratives that translate brand and product strategy into clear, differentiated positioning.
• Design campaign architecture for key initiatives, defining strategic platforms, messaging hierarchies, and audience segmentation.
• Ensure brand principles and guardrails are reflected in every campaign brief and creative territory.
• Author comprehensive campaign briefs grounded in audience insight, product differentiation, and measurable business goals.

• Champion bold, insight-driven creative thinking, pushing beyond category norms to develop breakthrough campaign platforms and brand moments that differentiate Life Lock in market and in culture.
• Generate and shape high-impact creative territories for key initiatives and launches, translating brand and GTM strategy into concepts that inspire teams and drive measurable brand and business results.
• Partner closely with in-house agency and creative teams to concept, develop, and produce video, digital, social, and paid media assets that are both brand-elevating and performance-oriented.
• Own the creative production process end-to-end, from briefing and concepting through review, approval, and final asset delivery, ensuring quality and brand consistency at every stage.
• Build scalable creative toolkits and playbooks that enable efficient cross-channel and cross-geo production in a modern, AI-first way.

• Partner with Go-to-Market and Product Marketing teams to ensure creative and campaign execution align with launch…