Product Marketing Manager

We are seeking a visionary and strategic B2C Product Marketing Manager with over 13 years of experience to lead our product marketing strategy and scale our consumer-facing offerings. In this high-impact executive role, you will bridge the gap between Product, Engineering, Marketing, and Growth teams to define product positioning, shape the customer journey, and execute high-growth go-to-market (GTM) strategies.

As a senior marketing leader, you will own customer insights, messaging frameworks, competitive intelligence, and high-stakes product launches designed to drive user acquisition, activation, engagement, and retention across global markets.

• Develop and execute end-to-end Go-To-Market (GTM) strategies for new product launches, feature rollouts, and geographic expansions.
• Align cross-functional stakeholders (Product, Growth, Performance Marketing, PR, CX, and Creative) around unified launch objectives and timelines.
• Define and own core product marketing metrics, including User Acquisition, Activation Rate, Feature Adoption, LTV, Retention, and Churn Reduction
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• Define target consumer personas, user segmentation, and jobs-to-be-done (JTBD) frameworks based on quantitative and qualitative user research.
• Craft compelling product narratives, value propositions, and messaging across digital touchpoints (app, web, lifecycle emails, performance ads, brand campaigns).
• Conduct continuous competitive benchmarking, market trend analysis, and consumer behavior mapping to identify new growth opportunities.

• Partner closely with Growth and Performance Marketing teams to optimize conversion funnels, onboarding flows, and paid acquisition campaigns.
• Lead cross-channel lifecycle strategy (CRM, push notifications, in-app messaging) to maximize user engagement and customer lifetime value (LTV).
• Champion continuous experimentation, A/B testing, and data-driven messaging optimizations across product and marketing touchpoints.

• Serve as the primary "Voice of the Customer" to Product Management, ensuring market needs and user feedback directly inform the product roadmap.
• Present strategic PMM initiatives, launch results, and market insights regularly to executive leadership and key stakeholders.
• Mentor, guide, and potentially lead a team of product marketers, fostering a high-performance, data-informed marketing culture.

• Experience: 13+ years of total marketing experience, with a heavy focus on B2C Digital Products, Consumer Apps, SaaS, E-Commerce, or EdTech/Fin Tech/Gaming
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• Proven Track Record: Successfully launched and scaled consumer-facing digital products to millions of active users.
• Education: Bachelor’s degree in marketing, Business, Communications, or a related field

• Experience managing multi-country or multi-regional B2C product launches.
• Background in freemium, subscription, or transaction-based business models.
• Direct experience leading a team of product marketing managers or growth marketers.