Director​/Associate Director - Design

Position: Director / Associate Director - Design
Role

Summary:

We are looking for a Creative & Design leader to manage and drive BDO India’s creative function end-to-end. This role owns creative strategy, concepting, and execution across campaigns and business priorities, working closely with internal stakeholders and external partners to deliver impactful, brand-compliant creative solutions across mediums - digital, video, presentations, print.
The role requires a strong balance of creative leadership + hands-on capability, along with campaign thinking, stakeholder management, vendor coordination, competitor benchmarking, and cost optimisation.

Key Responsibilities:

Creative Strategy & Campaign Leadership
Own the creative strategy and design direction across service lines, solutions, and firm-wide initiatives.
Formulating short and long term creative goals and strategies for the firm.
Lead campaigns end-to-end: brief interpretation, ideation, concept development, design system creation, rollout, and optimisation.
Develop and maintain creative frameworks, templates, visual language, and design standards aligned with the BDO brand.

Brand Strategy & Visual Identity
Contribute to strengthening BDO India’s overall brand strategy, with a strong focus on enhancing brand visibility and market presence.
Drive a cohesive and differentiated visual brand direction across all channels to reinforce brand recall and premium positioning.
Identify strategic opportunities to elevate brand perception through impactful design-led initiatives and integrated creative approaches.

Ideation, Innovation & Market Benchmarking
Drive fresh ideas and concepts for campaigns, content formats, and storytelling across channels.
Conduct competitor/industry benchmarking to identify trends, gaps, and opportunities; translate learnings into actionable creative recommendations.
Build rapid prototypes, mood boards, storyboards, and pilots to help stakeholders visualise and approve concepts faster.

Execution Excellence
Ensure high-quality outputs across presentations, digital assets, social media, video/motion graphics, proposals, print collateral, and internal communications.
Review and approve creative work to ensure quality, accuracy, consistency, and brand compliance.

Stakeholder & Project Management
Work closely with various stakeholders to understand their goals and objectives and develop creative concepts and campaigns that effectively communicate the message and resonate with the target audience
Manage multiple concurrent priorities - define scope, timelines, dependencies, reviews, and delivery plans.

Vendor & Cost Optimisation
Own the vendor ecosystem (design partners, video production, print vendors, freelancers, etc.) including evaluation, briefing, output quality, timelines, and commercials.
Identify opportunities for cost optimisation through smarter production planning, reuse frameworks, template-led delivery, and vendor negotiations without compromising quality.

Team Leadership
Lead and mentor the design team - allocate work, guide creative thinking, build capability, and drive a high-performance culture.
Contribute to hiring, onboarding, training, and team development programs.

Measurement & Continuous Improvement
Track creative effectiveness using defined KPIs (turnaround time, adoption, engagement/response metrics where applicable, stakeholder satisfaction, rework reduction).

Qualifications:

Bachelor’s degree in design /visual communication /communication design or related discipline. Master’s degree (preferred)
Excellent written and verbal communication skills.
High ownership, curiosity, and ability to thrive in a fast-paced environment.
prove delivery efficiency by strengthening systems, workflows, and templates.