Design Manager – AI & Creative

Job Title :  Design Manager - AI & Creative

Job Details

Location:

Fort, Mumbai
Work Mode:
Onsite Role

Employment Type:

Full-time / FTE

Experience:

8 to 12 years
Reporting To:
Head – AI Creative

ABOUT BCCL
Bennett, Coleman & Co. Ltd. (BCCL) is one of India's largest media conglomerates, with a legacy dating back to 1838 and a portfolio that includes The Times of India, The Economic Times, Mumbai Mirror, Navbharat Times, Maharashtra Times, and Vijay Karnataka. Across print, digital, branded content, out-of-home, and experiential platforms, BCCL combines trusted journalism, audience insight, and innovation to shape conversations at scale.

The Opportunity:

The Design Manager will lead the visual design function across print and digital, bringing together strong advertising-agency creative experience with new-age AI-powered design capabilities.
The role will be responsible for conceptualizing and delivering high-quality visual communication across brand campaigns, print advertising, digital campaigns, social media, branded content, events, presentations, editorial-led communication and advertiser solutions.
The ideal candidate should come from a renowned advertising, creative or integrated agency and have a strong portfolio demonstrating exceptional visual craft, conceptual thinking, typography, art direction and brand storytelling.
This is a hands-on creative leadership role. The candidate will be expected to combine traditional design and advertising expertise with AI tools and workflows to create work that is faster, more scalable and more experimental without compromising creative quality.

What You Will Do:

1.  Creative Direction & Visual Design
Lead the conceptualization and execution of visual creatives across print and digital platforms.
Translate creative and business briefs into distinctive visual concepts and compelling design solutions.
Establish strong visual direction across campaigns, ensuring consistency in art direction, typography, composition, imagery and brand language.
Develop creative ideas that are culturally relevant, visually distinctive and appropriate to the audience and medium.
Maintain a high standard of visual craft across every stage from concept to final artwork.
Provide creative direction and hands-on design support to the AI Creative team.

2. Print Creative Leadership
Lead design and art direction for newspaper advertisements, magazine advertising, brochures, annual reports, coffee-table books, OOH, event branding, corporate communication and other print formats.
Demonstrate a strong understanding of print production, colour management, typography, grids, layouts, image quality, paper and production specifications.
Ensure artwork is production-ready and meets professional pre-press and printing standards.
Develop visually strong print campaigns that balance creative impact with communication clarity.

3. Digital & Social Creative
Lead visual design across social media, digital campaigns, websites, mobile platforms, presentations and other digital touchpoints.
Develop platform-native creative systems for formats such as Instagram, Linked In, You Tube and digital advertising.
Adapt campaign ideas intelligently across multiple digital formats without losing the core creative thought.
Create modular design systems that enable rapid adaptation, resizing, localisation and versioning.

4. AI-Enabled Creative Production
Use generative AI and emerging creative technologies as an integral part of the design process.
Explore and implement AI tools for image generation, image manipulation, visual enhancement, concept development, creative adaptation, layout exploration and asset production.
Develop AI-assisted workflows that improve creative speed, experimentation and scalability.
Build reusable prompt libraries, visual references, templates, brand systems and AI-assisted production workflows.
Identify opportunities where AI can improve traditional creative production without compromising originality or craft.
Stay current with emerging AI image, design, video and creative-production tools.

5. Art Direction & Visual Storytelling
Bring strong advertising art-direction thinking to campaigns and brand communication.
Develop visual metaphors, campaign worlds, key visuals and distinctive visual identities.
Work closely with copywriters and creative leads to create integrated copy + visual solutions.
Challenge conventional approaches and exp lore fresh visual storytelling techniques.
Ensure every visual has a clear communication purpose, not just…