Senior Marketing Manager

Company Description
5W Management Consulting is dedicated to empowering exceptional leaders with top-tier consulting expertise that drives transformational growth. With over 15 years of combined experience in finance, marketing, technology, strategy, organization, and operations, our team guides management in shaping strategies that meet today's demands and drive tomorrow's success.

We are seeking an experienced, strategic, and results-driven Senior Marketing Manager to lead all marketing functions for our long-term, Los Angeles–based law firm client. This full-time, remote role will be based in India but aligned to U.S. Pacific Time (PST) hours. The ideal candidate will possess a deep understanding of U.S. legal market dynamics, proven expertise in integrated digital marketing, and demonstrated success in driving lead generation, brand visibility, and achieving measurable ROI.

You will own the end-to-end marketing strategy—overseeing demand-generation, content, digital advertising, SEO, email, social media, partnerships, analytics, and budget management—while collaborating closely with firm leadership and practice-group stakeholders to meet revenue and growth objectives.

Role Overview
As Marketing Director, you will develop and execute a comprehensive marketing strategy that aligns with the law firm’s business goals, generates qualified leads, and enhances our brand presence in the competitive California legal landscape. Your responsibilities will be organized around the Key Responsibility Areas (KRAs) established in our marketing dashboard, ensuring clear accountability and alignment between strategy and performance. Reporting directly to the Managing Partner, you will collaborate daily (during PST hours) with the Los Angeles attorneys, business development, and operations teams to translate firm-wide objectives into actionable marketing plans.

Key Responsibilities:

1. Strategic Planning & Leadership
Develop Annual Marketing Strategy
Create and maintain a detailed, data-driven marketing plan and budget aligned to firm revenue targets, practice‐group needs, and overall business objectives.
Conduct quarterly strategy reviews—analyzing performance against KPIs (MQL volumes, lead conversion rates, ROI, brand‐lift metrics) and adjust tactics as needed.
Cross-Functional Collaboration
Serve as the marketing liaison for practice‐group leaders (e.g., Immigration, Corporate, Litigation), ensuring that marketing activities support client acquisition and retention goals.
Lead weekly stand-ups with U.S.‐based attorneys to collect input on business priorities, upcoming events, and areas for content development.
2. Demand Generation & Lead Management
Lead-Gen Funnel Optimization & CRM
Oversee all digital and offline channels—SEO, PPC, social media ads, email, webinars, microsites—to drive MQLs (≥2 touchpoints) at a cost-effective CPA.
Track and report on MQLs: weekly, monthly, and year-to-date; maintain target benchmark for MQL-to-SQL conversion rates.
Collaborate closely with sales to support them in reaching their business unit targets.
Web & Chat Lead Management
Coordinate with Wix‐site administrator to ensure web‐form submissions, chat inquiries, and booking calendar requests are captured accurately in CRM.
Monitor lead‐management workflow: assign leads to business‐development or sales teams promptly, track follow-up status, and verify conversion outcomes.
3. Content Strategy & Execution
Blog & Microsite Development
Implement a robust editorial calendar (target: 2 blog posts per week; 5 microsites/webpages per month).
Collaborate with subject-matter attorneys to produce authoritative, SEO-optimized articles, guides, and landing pages that showcase our legal expertise.
Monitor content performance (views, time on page, bounce rate, conversion) and iterate topics based on analytics.
Thought Leadership & PR
Author or oversee creation of news updates, press releases, client alerts, and whitepapers (target: 4 news items per week).
Secure bylined articles or guest placements in reputable legal and business publications to enhance firm credibility.
4. Digital Marketing & Social Media
Search Engine Optimization (SEO)
Perform keyword…