Google Ads Specialist

Experience:

3 – 5 Years

Location:

100% Remote (WFH)

Target Market:  United States & Canada

Role Overview

We are looking for a high-performing Google Ads Specialist to spearhead our lead generation efforts in North America. Your mission is simple:  Maximize lead volume while minimizing Cost Per Acquisition (CPA).  You will be responsible for the end-to-end management of paid search campaigns, focusing on service-based lead generation. You must be an expert in identifying high-intent search patterns and building conversion-optimized pathways that turn clicks into qualified inquiries.

Key Responsibilities

Lead-Gen Strategy:
Design and execute search campaigns specifically built for lead capture (Service industries, B2B, or Professional Services).
Funnel Optimization:
Collaborate on landing page strategy to ensure high Conversion Rates (CR). You must understand the relationship between ad copy and landing page 'scent.'
Advanced Bidding:
Manage complex bidding strategies (Target CPA, Maximize Conversions) tailored to the competitive US and Canadian landscapes.
Lead Quality Control:
Implement negative keyword strategies and audience exclusions to filter out 'junk' leads and competitors.
Tracking Mastery:
Set up full-funnel tracking using Google Tag Manager (GTM) and GA4 to track form fills, phone calls, and 'thank you' page visits.
A/B Testing:
Rigorously test ad extensions, headlines, and lead forms to continuously drive down the CPL.

Technical Profile

Market

Experience:

3+ years managing Lead Gen campaigns in the US and Canada (familiarity with regional zip codes, provinces, and local service intent).
Tool Stack:
Expert in Google Ads Editor, GTM, Search Console, and Looker Studio.
CRM Integration:
Experience passing lead data from Google Ads into CRMs like Hub Spot, Salesforce, or Zoho via Zapier or direct integration.
Compliance:
Understanding of North American data privacy norms (TCPA, CASL) regarding lead collection.

Candidate Requirements

Language:
Native-level fluency in English; ability to write persuasive, localized ad copy for US and Canadian audiences.
Results-Oriented:
Ability to demonstrate a history of improving Lead Quality and Volume in previous roles.
Analytical:
Can look at a 'Search Terms Report' and instantly identify wasted spend.
Communication:
Comfortable presenting weekly lead-gen reports and 'Cost-per-Qualified-Lead' metrics to stakeholders.

What Success Looks Like

Consistent month-over-month decrease in Cost Per Lead (CPL).
High Quality Scores (8-10) across primary lead-driving keywords.
Accurate attribution—knowing exactly which keyword drove which lead.