Senior Growth Manager – Web Subscriptions

Position: Senior Paid Growth Manager – Web Subscriptions
Role:
Senior Paid Growth Manager – Web Subscription Acquisition

This is a leadership-facing IC role.
This is an Individual Contributor role. You will personally manage campaigns daily (budgets, bids, creative testing, reporting).

Experience:

7+ years

Employment Type:

Full-Time Employee Based Contract

Location:

Remote
Shift Timings:  6:00 AM to 3:00 PM IST (USA based client)
Notice Period:  Immediate Joiners OR 15 Days (1st Choice ONLY)

About the Role
We are hiring a  Senior Growth Marketer – Web Acquisition  to own paid growth for a US-based, subscription-driven consumer product. This is a  hands-on individual contributor role , working closely with senior leadership.

This role is not about managing agencies or delegating execution. You will personally run acquisition across  Meta and Google , own forecasting and pacing, and be accountable for  CAC, conversion efficiency, and subscription growth .

You will regularly communicate performance and decisions to CMO/CFO-level stakeholders, so the ability to deliver  clear, concise, and structured insights  is essential.

Key Responsibilities

What You'll Own
End-to-end ownership of  Meta and Google  paid acquisition (budgeting, bidding, creatives, pacing, reporting)
Weekly forecasting and  daily spend pacing  to hit subscription and CAC targets
Optimization of the  web funnel  from click  trial  paid subscription
Structured creative testing roadmap (hypothesis-driven, not ad-hoc)
Close collaboration on  CRO and landing page improvements
Measurement integrity across GA4, GTM, and attribution tools
Clear, executive-level performance updates (headlines + numbers)

What Success Looks Like in the First 90 Days
Complete audit of Meta and Google account structure, conversion signals, and spend efficiency
Build a reliable  forecasting and pacing model
Launch a repeatable creative testing framework
Identify and address major funnel drop-offs
Deliver measurable improvement in  CAC and/or trial-to-paid conversion

This Role Is a Fit If You:
Have  7–10+ years  of experience in paid growth for  D2C or subscription businesses
Have personally owned  large monthly budgets  on Meta and Google (six figures/month preferred)
Are deeply comfortable with  hands-on execution  as an IC
Think in  CAC, LTV, payback, and forecast accuracy , not vanity metrics
Can explain performance, risks, and decisions in  30–60 seconds  to senior stakeholders
Are confident challenging platform numbers and validating attribution
Prefer ownership and accountability over process documentation

Required Skills & Experience
Expert-level Meta Ads and Google Ads execution
Strong understanding of  subscription funnels  and conversion economics
Forecasting, pacing, and budget control experience
GA4 and GTM proficiency; attribution and measurement rigor
Experience collaborating with CRO, product, and CRM teams
Comfortable working US business hours (IST evening shift)

Nice to Have
You Tube, affiliates, or programmatic experience
CRO tools (VWO, Optimizely, Hotjar, Clarity)
Subscription retention or lifecycle marketing exposure

Important Notes
This is an  Individual Contributor role , not a people-management position
If you prefer managing teams or agencies over hands-on execution, this role is not a fit

How to Apply

To help us evaluate quickly, please include  three numbers  in your application or resume:
Largest monthly paid media budget you personally owned
One example where you improved CAC or CPA (with % impact)
One experiment you ran that improved conversion or subscription growth