Director of School

Director of School

Reports to:

Founder
· Mumbai HQ

- The opportunity

Aliens Tattoo is the most recognised name in premium tattooing in India — a ₹45 Cr brand with a credible line of sight to ₹500 Cr by 2030, built across three businesses: a premium studio network scaling from 14 to 100 locations, India's largest tattoo school, and a growing home-service line.

The school is the one with the widest runway, and it is really two businesses.

The first is the physical school — classrooms, batches, trainers, students who arrive as beginners and leave able to work. It is the largest of its kind in India, running at less than half the capacity it already has, in one city, with a template that hasn't been taken anywhere else yet.

The second is LILA, our online learning platform. A two-sided marketplace where artists anywhere in the world build courses and sell them to students they will never meet — where the ceiling isn't seats or cities, but how many people we can reach and how good the platform is when they arrive.

Together they are the answer to a question nobody has answered anywhere: tattooing is taught almost everywhere by artists working alone, and no one has built it into a real institution — a school with a network, a curriculum that holds, a certificate that gets someone hired. We intend to, and to take these two businesses to ₹50 Cr in five years.

We're looking for the person who builds that.

- The mandate

You will own both businesses, end to end, as one P&L — the revenue, the margin, and the economics of every seat and every subscriber underneath them.

That means the whole commercial engine: the funnel that fills the classrooms, the buying experience that converts a stranger on a website, the price of everything the business sells, and the decision about which markets to open next and what it costs to open them.

It means the academic side too: what gets taught, how courses get built, and the standard a graduate is held to before anyone hands them a certificate.

And it means the platform — the product students learn on, the creators who supply it, the economics that keep both sides of the marketplace worth staying on, and the markets it grows into next.

You'll build the team that runs all of it: school leadership, admissions, academic, platform and operations — hired by you, held to a bar you set.

You will report to the Founder, sit at the strategy table, and own the business that turns a craft into a career.

- What you'll be doing

Running the P&L of a two-engine business with the unit economics underneath it: what a seat costs to fill and what it earns, price set against true cost, contribution known for every format before it scales.

Filling the school. The fastest revenue in this business is behind doors we already pay for. You'll own the funnel end to end — counselling, the school visit, the parent conversation where a parent is paying, the online buying experience — and the diagnosis when a stage leaks.

Growing repeat business, so a first course becomes a lifetime with the school: the advanced courses a graduate comes back for, the student who becomes a subscriber, and the alumni relationship that keeps the door open.

Growing the footprint into markets where the demand is real and the economics work — site, lease, build and launch, each new school opening ready to teach.

Building the online business as a two-sided marketplace: the artists who bring courses onto the platform and the students worldwide who subscribe to them, the economics that make both sides worth staying on, and the community and critique culture that makes people stay after the novelty fades.

Owning the academic product — what gets taught, in what order, to what depth; how courses get built; and the standard that decides who…