Senior Brand Leader

About Astra Zeneca

AstraZeneca is a global, science-led, patient-focused biopharmaceutical company that focuses on the discovery, development and commercialization of prescription medicines for some of the world's most serious diseases. But we're more than one of the world's leading pharmaceutical companies.

Job Description

The position holder has overall accountability of building & delivering marketing strategy & execution across the Therapy Area/Brand. The Individual will be responsible for providing leadership & support with specific focus on Strategic Marketing, communications, content development, planning and execution for an indications / brand. The position is accountable for supporting successful delivery of brand strategic and performance objectives by ensuring deep customer insights and effective customer engagement strategies.

The incumbent should be versed with KOL management across specialties and geographies of India.

Building Brands / Therapy

Support achievement of Market Share objective, bottom-line targets, top line & profitability
Analyze market conditions and forecast sales and market share.
Continually provide customer feedback and macro view of the market through designated meets to achieve company's Long, Medium- and Short-term marketing plans
Percentage increase in market share for portfolio
Achievement of sales targets
Review of strategies with functional head
Cost vs budget analysis

Completion of product strategic and tactical Plans, and Monitors the implementation

Develops and delivers key brand / indication level promotional assets relevant to market needs.
Ensures market model are in line with global templates / standard Brand Plan template.
Monitors sales and product supply ensures forecasts are adjusted as necessary.
Tracks implementation plan with sales management to ensure achievement of targets.
Regular reviews of global templates and marketing guidelines
Review of strategies with functional head
Achievement of budget spending according to plan
Regular forecast adjustment such that forecasting desired accuracy

Relationship building with key external stakeholders, and builds AZ networking

Works to identify the key stakeholders and KOLs in the therapeutic area
Establishes regular contact with key stakeholders / partners / KOLs.
Systems in place for targeting key stakeholders and KOLs
Achievement of agreed number of contact and receives product/brand manager contact reports
Take feedback from key stakeholders and KOLs

Maintain and improve systems and processes

Tracks monthly performance vs budget and analyze reasons for gaps.
Completes and submits monthly summary of performance, including activities and A&P against the plan.
Streamlines reporting system and re-evaluate the necessity of reports as required.
Ensures completion of expense reports by team.
All reports submitted are accurate, data interpreted (actual vs budget)
New improvements/initiatives in place

Launch planning & execution support

Support the development of relevant launch plan aligned to their respective Therapy Area/Brand
Work effectively with the cross-functional team to support development of world class launch plans

Adherence to AZ and industry code of conducts, ethics and code of marketing practice

Ensures compliance from all staff to guidelines, codes, policies and procedures.
Ensures compliance with AZ code of conduct.
Ensures that company confidentiality is maintained (i.e. intellectual property, product, strategic and salary information).
Discloses potential breach of codes or conducts.
No non-compliance issues raised with local and global policies and procedures
Less than 2 complaints from competitors against marketing practice
No breach of confidentiality
All disclosures are investigated and resolved

Strong Alignment To Sales Functions.

Strong Alignment to sales functions.
Collaboration with Sales team for effective and result oriented execution

Development of an effective team, and ensure cross-functionality

Facilitates cross-functional team effectiveness with support departments to ensure successful delivery of strategy (including brand team meetings).
Ensures regular interface with sales management team to get feed-back on…