Campaign Management Sr Analyst

This job is with Accenture, an inclusive employer and a member of my Gwork – the largest global platform for the LGBTQ+ business community. Please do not contact the recruiter directly.

Skill required:  Marketing Operations - Campaign Management
Designation:  Campaign Management Sr Analyst

Qualifications:

Any Graduation
Years of

Experience:

5 to 8 years
About Accenture
Accenture is a global professional services company with leading capabilities in digital, cloud and security.

Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and  Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries.  We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and  communities.

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What would you do?  The CRM Specialist will be responsible for managing CRM systems and initiatives, ensuring the effective use of customer data to drive engagement, retention, and growth. This role will play a key part in the development and execution of CRM strategies that enhance customer experiences, foster long-term loyalty, and maximize customer value. The CRM Advisor will collaborate with multiple internal teams, leveraging data and insights to ensure that CRM tools and processes deliver measurable results aligned with the company's business goals.

Experience &

Education:

Experience:

3-5 years of experience in CRM management, customer engagement, or digital marketing roles, preferably within a large enterprise or consumer-focused business. Proven experience working with CRM platforms (Salesforce, or similar) and related tools for campaign management and customer data analysis. Previous experience working within the energy or retail sector is an advantage but not essential. Familiarity with managing cross-functional teams and working in a matrix organization.

Education:

A bachelor's degree in Business, Marketing, Data Analytics, or a related field is required. Additional certifications in CRM systems (e.g., Salesforce Certified Administrator or Consultant) or data analytics are desirable.
What are we looking for?  Technical

Skills:

CRM Systems Expertise:
Good understanding of CRM platforms such as Salesforce, Adobe Campaign, Dot Digital to manage customer relationships and deliver targeted campaigns. Data Management & Analytics:
Strong ability to manage and analyze customer data to derive insights and inform strategic decisions. Familiarity with tools like Excel, Google Analytics, or Tableau for reporting and analysis. Customer Segmentation:
Ability to analyze customer data and create actionable customer segments for targeted communications, leveraging analytics and insights to personalize engagement. Marketing Automation:
Knowledge of marketing automation platforms to streamline customer interactions and campaigns across channels (email, SMS, etc.). Integration & Data Flow Management:
Familiarity with integrating CRM tools with other business systems (e.g., marketing platforms, sales systems) to enable seamless data flow and customer experience.
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Core Competencies:

Customer-Centric Approach:
Strong focus on understanding and anticipating customer needs, using CRM tools to deliver personalized, relevant customer experiences. Analytical Thinking:
Ability to analyze data and identify trends, insights, and opportunities for CRM improvements and business growth. Project Management:
Excellent organizational and time management skills, with the ability to manage multiple projects simultaneously, ensuring delivery on time and within scope. Collaboration & Communication:
Strong interpersonal and communication skills, capable of working cross-functionally with diverse teams and engaging stakeholders effectively. Problem-Solving:
Proactive in identifying challenges in CRM processes or customer interactions, developing effective solutions to enhance performance. Attention to Detail:
High…