Senior UX Designer

About the Role:

You will design complex communication workflows, AI-driven user journeys, data dashboards, and automation builders used by product, marketing, and operations teams. You’ll work at the intersection of AI, messaging infrastructure, behavioral analytics, and growth tooling.

What You Will Design

- AI-powered communication flows (SMS, Whats App, Email, Voice, Chatbots)
- Journey builders & marketing automation workflows
- Engagement and funnel analytics dashboards
- Segmentation and targeting interfaces
- Campaign creation and orchestration tools
- Conversational UI & chatbot management consoles
- Real-time performance monitoring systems

Key Responsibilities

1. Product & System Design

- Design end-to-end UX for a multi-channel CPaaS platform
- Translate complex backend systems (routing, triggers, APIs, AI models) into intuitive user experiences
- Create scalable design systems for enterprise-grade SaaS products

2. AI & Data Experience

- Design interfaces for AI features such as:
- Smart segmentation
- Predictive engagement scoring
- Automated campaign recommendations
- Conversational AI setup flows
- Visualize behavioural and engagement analytics in clear dashboards
- Turn data-heavy workflows into human-friendly interfaces

3. Marketing Automation UX

- Design drag-and-drop journey builders
- Create workflow logic experiences (conditions, triggers, actions)
- Simplify multi-step automation configuration
- Design A/B testing and optimization interfaces

4. User Research & Validation

- Conduct usability testing with marketers, CRM teams, and operations users
- Run design sprints and prototype testing
- Improve adoption, task completion speed, and feature discoverability

5. Collaboration

- Work closely with Product Managers, AI/ML teams, Engineers, and Data Analysts
- Define UX strategy for AI-driven features
- Ensure feasibility with backend architecture and APIs

What you’d have?

- 5–8+ years in UI/UX design for SaaS or enterprise platforms
- Experience designing complex dashboards or workflow tools
- Strong experience with:
- Figma / Sketch
- Prototyping tools
- Design systems
- Understanding of:
- Data visualization
- User behavior analytics
- Workflow-based interfaces

- Experience with automation tools, CRM, or marketing tech platforms
- Strong information architecture and systems thinking

Preferred Experience

- CPaaS platforms (Twilio, Message Bird, etc.)
- Marketing automation tools (Hub Spot, Braze, MoEngage)
- Conversational UI / chatbot design
- AI-powered product features
- Designing for APIs or developer-facing tools

Whyjoin us?

- Impactful Work:
Play a pivotal role in safeguarding Tanla's assets, data, and reputation in the industry.
- Tremendous Growth Opportunities:
Be part of a rapidly growing company in the telecom and CPaaS space, with opportunities for professional development.
- Innovative Environment:
Work alongside a world-class team in a challenging and fun environment, where innovation is celebrated.

Tanla is an equal opportunity employer. We champion diversity and are committed to creating an inclusive environment for all employees.