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Job Description & How to Apply Below
Senior You Tube Growth & Data Analyst (Marathi & English)
Experience:
5–6+ Years
Location - BKC , Mumbai
Language Proficiency:
Native-level Marathi & Professional-level English
Role Overview
We are seeking a data-obsessed, strategically-minded Senior Analyst to lead the growth trajectory of our You Tube ecosystem. With a dual focus on Marathi and English content, you will be responsible for deconstructing audience behavior, optimizing retention, and identifying untapped content opportunities. You won’t just report on numbers; you will dictate the strategy that moves them.
Key Responsibilities
Advanced Performance Analysis:
Deep dive into You Tube Analytics (Studio) to interpret CTR, Average View Duration (AVD), and Audience Retention graphs. Identify "drop-off" patterns and provide actionable feedback to the production team.
Bilingual Content Strategy:
Audit and analyze performance differences between Marathi and English audiences. Understand the cultural nuances that drive engagement in regional vs. global markets.
Algorithm & Trend Mapping:
Stay ahead of the "black box." Proactively identify shifts in the You Tube algorithm, emerging formats (Shorts vs. Long-form), and trending topics within our niche.
A/B Testing & Optimization:
Lead rigorous testing for thumbnails, titles, and metadata. Use tools like Tube Buddy or VidIQ to optimize SEO and search discoverability.
Competitor Intelligence:
Conduct regular "gap analysis" on domestic and international competitors to ensure our channels remain market leaders.
Reporting & Forecasting:
Develop weekly and monthly "Executive Dashboards" that translate complex data into clear, high-level growth insights for leadership.
Required
Skills & Qualifications
Experience:
Minimum 5–6 years of dedicated experience managing or analyzing high-traffic You Tube channels.
Linguistic Depth:
Complete fluency in Marathi and English is non-negotiable. You must understand how vernacular nuances affect click behavior.
Technical Stack:
Mastery of You Tube Studio, Google Analytics, and SEO tools. Proficiency in Excel/SQL or data visualization tools (like Looker Studio) is a major plus.
Strategic Thinking:
Ability to distinguish between "vanity metrics" (total views) and "sanity metrics" (returning viewers, RPM, and brand loyalty).
Communication:
The ability to tell a story with data. You must be able to explain to a video editor why a specific 10-second segment caused a retention dip.
What Success Looks Like
First 90 Days:
Identifying the top 3 "leaks" in our current retention strategy and implementing a testing framework for Marathi-language thumbnails.
Long Term:
Significant MoM (Month-over-Month) growth in "Returning Viewers" and optimized RPM across both language segments.
interested candidates can also mail your cv to with current CTC, location and total years of experience.
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