More jobs:
Job Description & How to Apply Below
JOB DESCRIPTION
Education:
Master's degree
Experience:
4-5 years of experience in content operations, You Tube channel management and data analytics
Key Responsibilities
1. Market Research & Strategy
- Conduct research on content performance across You Tube and other digital platforms to identify content trends and opportunities.
- Formulate the annual You Tube strategy and content roadmap backed by data-driven insights.
- Provide strategic content inputs to the business team to drive channel growth and engagement.
- Audit existing channels to uncover short- and long-term recommendations for improving audience engagement and key performance metrics.
2. Content Operations
- Manage content release schedules on You Tube in coordination with internal stakeholders.
- Maintain master content MIS for all shows across network channels.
- Optimize metadata elements such as titles, tags, descriptions, playlists, thumbnails, and homepage layouts for enhanced discoverability.
- Ensure timely uploads with accurate metadata across all SPNI channels.
- Collaborate with programming, operations, legal, and finance teams to ensure smooth execution of You Tube operations.
- Develop creative engagement strategies to foster continuous audience and community interaction.
3. Business Growth & Insights
- Identify opportunities for revenue enhancement and subscriber growth through data-led insights.
- Analyze content health and recommend improvements to enhance channel performance.
- Utilize SEO/SMM tools and learnings to grow channels organically.
- Conceptualize and repackage archival content aligned with evolving viewer trends.
4. Reporting & Analytics
- Maintain and update daily and weekly reports including CMS data, channel performance, show-wise metrics, partner payouts, and dashboards.
- Track audience retention metrics (e.g., average view duration, % completion, watch time) to guide strategy.
- Present actionable insights and trends to business stakeholders for decision-making.
Skills & Experience
- 4–5 years of experience in content operations and You Tube channel management.
- Strong command of You Tube CMS and You Tube/Google Analytics.
- Proven ability to implement in-video programming mechanisms (link cards, end screens, etc.).
- In-depth understanding of audience retention and engagement metrics.
- Strong analytical and numerical abilities with proficiency in MS Excel (pivot tables, dashboards).
- Knowledge of Python programming preferred.
- Familiarity with content across entertainment, kids, regional, and sports verticals.
- Prior experience in the Media & Entertainment (M&E) sector is desirable.
Why join us?
Why join us? Sony Pictures Networks is home to some of India’s leading entertainment channels such as SET, SAB, MAX, PAL, PIX, Sony BBC Earth, Yay!, Sony Marathi, Sony SIX, Sony TEN, Sony TEN1, SONY Ten2, SONY TEN3, SONY TEN4, to name a few! Our foray into the OTT space with one of the most promising streaming platforms, Sony LIV brings us one step closer to being a progressive digitally-led content powerhouse.
Our independent production venture
- Studio Next has already made its mark with original content and IPs for TV and Digital Media. But our quest to Go Beyond doesn’t end there. Neither does our search to find people who can take us there. We focus on creating an inclusive and equitable workplace where we celebrate diversity with our Bring Your Own Self Philosophy and are recognised as a Great Place to Work.
- Great Place to Work Institute
- Ranked as one of the Great Places to Work for since 5 years - Included in the Hall of Fame as a part of the Working Mother & Avtar Best Companies for Women in India study
- Ranked amongst 100 Best Companies for Women In India - ET Human Capital Awards 2021
- Winner across multiple categories - Brandon Hall Group HCM Excellence Award - Outstanding Learning Practices. The biggest award of course is the thrill our employees feel when they can Tell Stories Beyond the Ordinary!
Note that applications are not being accepted from your jurisdiction for this job currently via this jobsite. Candidate preferences are the decision of the Employer or Recruiting Agent, and are controlled by them alone.
To Search, View & Apply for jobs on this site that accept applications from your location or country, tap here to make a Search:
To Search, View & Apply for jobs on this site that accept applications from your location or country, tap here to make a Search:
Search for further Jobs Here:
×