More jobs:
Job Description & How to Apply Below
We are looking for a Traditional Media Planner with strong experience in TV planning and buying, and hands-on exposure to BARC, YUMI, and audience measurement tools. The role will be responsible for end-to-end planning, execution, and optimisation of television campaigns across clients and categories.
Key Responsibilities
TV Planning & Strategy
- Develop TV media plans aligned to client objectives, budgets, and target audiences
- Analyse viewership data using BARC and YUMI to drive planning decisions
- Recommend channel mixes, time bands, and GRP strategies
Campaign Execution & Monitoring
- Coordinate with buying teams to ensure accurate execution of TV plans
- Track campaign delivery against planned GRPs, reach, and frequency
- Monitor spot placements and resolve execution discrepancies
Reporting & Insights
- Prepare pre-buy, mid-campaign, and post-campaign reports
- Analyse performance and provide actionable insights to clients and internal teams
- Support presentations and client discussions with data-backed recommendations
Stakeholder Management
- Work closely with internal planning, buying, and account management teams
- Coordinate with broadcasters and vendors for data and campaign execution
- Support senior planners and managers in day-to-day operations
Skills & Requirements
Experience & Tools
- 3–5 years of experience in traditional media planning (TV focus)
- Strong hands-on knowledge of BARC, YUMI, and TV planning metrics
- Experience in creating and evaluating TV media plans
Technical Skills
- Strong understanding of GRPs, reach, frequency, TVRs, and audience segmentation
- Good working knowledge of Excel and reporting formats
- Ability to interpret data and translate it into planning insights
Soft Skills
- Strong communication and coordination skills
- Detail-oriented with good analytical thinking
- Ability to manage multiple campaigns and timelines
Nice to Have
- Agency experience preferred
- Exposure to multi-market or regional TV planning
- Experience working on FMCG, auto, or large-brand accounts
Note that applications are not being accepted from your jurisdiction for this job currently via this jobsite. Candidate preferences are the decision of the Employer or Recruiting Agent, and are controlled by them alone.
To Search, View & Apply for jobs on this site that accept applications from your location or country, tap here to make a Search:
To Search, View & Apply for jobs on this site that accept applications from your location or country, tap here to make a Search:
Search for further Jobs Here:
×