Performance Marketing Manager – D2C FMCG Brand – Exp WIPRO Partnered - LPA

Position: Performance Marketing Manager – D2C FMCG Brand – Exp: 04+ years + WIPRO Partnered - Package 12 LPA
Location:

Marol Andheri

Report to:
Revenue Head

Working days:
Mon to Sat (6 full days)

Timings: 10 am to 7 pm

Role Overview :

Soulflower | Meta-first | Growth + Profit Focus

We’re hiring a hands-on performance marketer who can run Meta + Google end-to-end solo, think in data, and keep clean, on-demand reporting.

Key Responsibilities:

Must-have (Non-negotiable)

- Managed minimum ₹60 Lakhs/month spend on Meta Ads (hands-on, not just coordination)
- Strong performance ownership across ROAS, CAC/CPA, CTR, CPC, CVR, frequency
- Strong analytics skills: GA4 + Sheets/Excel (can diagnose “why” and fix it)
- Highly organized: naming hygiene, UTMs, testing log, reporting discipline
- Can operate independently with speed + accountability

What you’ll do

- Build and optimize campaigns on Meta (primary) + Google Ads
- Set up structures: audiences, budgets, bidding, placements, creatives, UTMs
- Run A/B tests (creative, targeting, formats, offers) and scale winners
- Maintain daily dashboard + weekly/monthly reports with clear insights + next actions

Tools

- Meta Ads Manager, Google Ads, GA4, Looker Studio/Sheets (tracking basics)

Budget Management:

- Manage budgets efficiently across different platforms to ensure maximum ROI.
- Reallocate budget based on campaign performance and business needs.

Collaboration & Communication:

- Work closely with the creative and content teams to develop high-converting ad creatives and copy.
- Collaborate with cross-functional teams, including sales and product, to align marketing efforts with business goals.
- Maintain effective communication with external agencies or platforms when required.

Key Requirements:

- Education:

Bachelor's degree in Marketing, Business, or a related field.

- Experience:

- 4+ years of experience in digital advertising, with hands-on experience managing campaigns on Meta, Google, Amazon, and other platforms.
- Proven track record of managing and optimizing ad spend across multiple channels.

Technical

Skills:

- Proficiency in Meta Ads Manager, Google Ads, Amazon Advertising Console, and quick commerce ad platforms.
- Strong understanding of paid media metrics, performance optimization, and budget management.
- Familiarity with Google Analytics, Excel, and performance reporting tools.

Soft Skills:

- Strong analytical and problem-solving skills.
- Excellent attention to detail and the ability to work in a fast-paced environment.
- Strong communication skills, both written and verbal.
- Ability to work independently as well as part of a team.

Key Performance Indicators (KPIs):

- Return on Ad Spend (ROAS)
- Cost Per Click (CPC) and Click-Through Rate (CTR)
- Customer Acquisition Cost (CAC)
- Conversion Rate
- Budget adherence and allocation efficiency